Digital Marketing Manager

Sky Recruitment Australia; Sydney; On-site; AUD 80,000 - 120,000; Full time

Job summary

Sky Recruitment Australia is seeking a Digital Marketing Manager to build our online presence and drive campaigns aligned with business objectives. You will develop strategies, measure ROI, optimize funnels, and coordinate with teams to create landing pages, maintain social profiles, and contribute to the blog.

Strong analytical skills and experience with Google/Instagram ads are essential. Collaborate with content and design teams to refine messaging, monitor SEO performance, and adjust budgets

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of demonstrated experience in digital marketing.
• Strong analytical and data analysis skills.
• Experience with online ad tools (Google, Instagram, etc.).

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization's blog.
• Identify conversion and drop-off points to optimize user funnels.
• Increase website traffic and engagement.

Skills

Digital marketing

SEO

Data analysis

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Instagram Ads

Job description

We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our company’s objectives. If you possess a passion for digital marketing, we’d like to talk to you.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.

Requirements

• Minimum Bachelor’s Degree in Marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)