Digital Marketing Manager

ROCK WEAR INTERNATIONAL PTY LTD; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

Rockwear is seeking an experienced Digital Marketing Lead to shape how customers discover and shop the brand across Australia. You will partner with Marketing, Creative, CRM, eCommerce and our media agency to craft a full-funnel strategy, manage budgets, and deliver high-impact campaigns across paid channels.

Strong hands-on expertise in Meta, Google, and TikTok is essential to drive growth. The role requires 5+ years in digital marketing, with a focus on performance marketing and customer

Qualifications

• 5+ years in marketing with digital focus.
• Understanding of performance marketing and customer acquisition.
• Proficiency with paid media platforms and analytics.
• Experience with agency relationships is valued.
• Retail or ecommerce experience preferred.
• Relevant tertiary qualifications or equivalent experience.

Responsibilities

• Develop and execute Rockwear’s digital marketing strategy across channels.
• Plan and deliver full-funnel campaigns on Meta, Google, TikTok, and Affiliates.
• Lead campaign development from briefing to post-analysis.
• Manage Meta campaigns, including audience and creative testing.
• Oversee agency performance and budget management.
• Forecast budgets monthly and weekly; report ROAS and CVR.
• Collaborate with ecommerce and trading to meet revenue targets.
• Identify growth opportunities and emerging digital trends.

Skills

Digital marketing

Performance marketing

Marketing strategy

Customer acquisition

Campaign planning

Budget management

Cross-functional collaboration

Agency management

Education

Marketing or related degree

Digital Marketing qualifications

Tools

Google Ads

Meta Ads

Google Pmax

Google Shopping

TikTok

Google Analytics

Affiliate marketing

Job description

Job Type: Permanent position | Full time position

Job Description

About Rockwear Rockwear is part of one of Australia’s leading retail groups and has been empowering women to move with confidence for years. Rockwear is built on a foundation of innovation, community, and a passion for an active lifestyle. We’re a brand that supports each other and doesn’t take ourselves too seriously—while always keeping our customer at the centre of everything we do.

About the Role You’ll shape how customers discover, engage with, and shop Rockwear across Australia. Partnering closely with Marketing, Creative, CRM, eCommerce teams, and our media agency, you’ll craft and execute a full-funnel digital marketing strategy that drives brand awareness, consideration, and revenue across both eCommerce and retail channels.

You’ll manage the digital media budget, lead agency performance, and deliver high-impact campaigns across paid channels, working closely with broader marketing and organic digital activity to ensure a consistent and seamless customer experience across channels. From scaling performance on Meta to optimising Search and Shopping, you’ll connect data, creative, customer and market insights to unlock growth opportunities and drive measurable results. If performance marketing is your strength, and you bring strong hands‑on expertise in Meta Ads, with the ability to test, learn, and scale what works, this role will suit you.

Key Responsibilities

• Develop, own and execute Rockwear’s digital marketing strategy, aligned with brand, customer and commercial objectives.
• Plan and deliver full-funnel campaigns across key channels including Meta, Google Search, TikTok & Affiliates.
• Lead campaign development end-to-end: briefing, planning, execution, optimisation, and post-analysis.
• Manage and optimise Meta Ads campaigns hands‑on, including audience strategy, creative testing, and scaling performance.
• Oversee media agency performance, including briefing, KPI setting, optimisation direction, budget management and ongoing collaboration.
• Manage digital marketing budgets including annual, monthly, and weekly forecasting.
• Analyse and report on campaign performance (ROAS, CPA, CVR, CTR), identifying drivers, inefficiencies, and opportunities, and translating insights into optimisation actions and future strategy and investment decisions.
• Continuously optimise always‑on and campaign activity based on performance data and learnings, executing structured testing roadmaps across creative, audiences, bidding, and landing pages, with strong attention to detail across campaign setup, QA, tracking, and reporting.
• Partner with eCommerce to plan for peak trading periods and align on revenue targets.
• Identify new growth opportunities, channels, and emerging trends to drive incremental performance.
• Analyse customer behaviour, market trends, competitor activity and digital performance data to identify growth opportunities and inform marketing strategy and decision‑making.
• Provide recommendations on product, campaign and promotional priorities across digital channels, based on customer, market, product, commercial and performance insights.
• Develop an integrated digital approach across paid and organic activity, working with relevant teams to ensure channels work seamlessly together and support broader marketing objectives.
• Collaborate cross‑functionally to align marketing, creative, CRM, eCommerce and trading initiatives.

Requirements

• 5+ years of experience in marketing, with a focus on digital marketing.
• Understanding of performance marketing, marketing strategy and customer acquisition
• Proficiency in media platforms, with the ability to dive into the details.
• Expertise in Google Ads, Meta ads, Google Pmax/ Google Shopping, TikTok, product feeds, Google Analytics, and Affiliate marketing.
• Demonstrated ability to analyze digital performance metrics (ROAS, CPA, CVR, CTR, etc.) to drive strategic decisions
• Strong understanding of attribution models and measurement limitations across platforms
• Experience managing agency relationships is highly regarded
• Retail or eCommerce experience preferred
• Relevant tertiary qualifications in Marketing, Digital Marketing, Communications, Business or a related field are desirable, but equivalent relevant experience will be considered in lieu of formal qualifications.