Digital Marketing Lead — Hybrid Perth Growth & Campaigns

Energy & Fertilisers Limited; Perth; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

Share plan participation

Novated leasing

Staff discounts across Wesfarmers

Paid parental leave

Professional development

Job summary

Wesfarmers Chemicals, Energy & Fertilisers (WesCEF) and Kleenheat are seeking a Digital Marketing Lead to coordinate and optimise campaigns across our digital channels in a permanent hybrid role based at our Perth CBD office. You will drive strategy, execution and measurable outcomes to support customer acquisition, retention and growth.

Reporting to the Digital Excellence Manager, you’ll translate insights into effective campaigns, build digital capability, and lead adoption of marketing tools

Qualifications

• Relevant qualification in Marketing, Digital Marketing, Communications or similar.
• Proven success delivering digital campaigns and measurable outcomes.
• Experience across Google Ads, Meta Ads, SEO, email marketing and website optimisation.
• Proficient in Google Analytics, CMS and marketing automation platforms, ideally Microsoft Dynamics.
• Experience in turning data insights into practical actions.
• Confident working with agencies, stakeholders and cross-functional teams.
• Strong communication, collaboration and stakeholder engagement skills.
• Well organised, with the ability to manage multiple priorities.
• Adaptable and resilient in a complex business environment.

Responsibilities

• Lead the strategy of complex digital campaigns across paid media, websites, social media and email marketing.
• Optimise SEM, paid search, display, paid social, PPC and retargeting activity with agency partners.
• Improve search visibility through SEO, GEO and content optimisation initiatives.
• Translate campaign, channel, website and audience data into practical recommendations.
• Coordinate website delivery, conversion improvements, A/B testing, analytics, tagging and GTM setup.
• Lead adoption of digital marketing tools, governance, documentation and consistent delivery practices.
• Supporting the delivery of customer lifecycle communications through the marketing automation platform (CRM).
• Guide the Digital Advertising Coordinator, agencies and stakeholders to deliver digital activity.

Skills

Digital marketing

Campaign management

Analytics

Stakeholder management

Cross-functional collaboration

Education

Marketing qualification

Tools

Google Ads

Meta Ads

SEO tools

Google Analytics

CMS

Marketing automation

Microsoft Dynamics

Job description

Wesfarmers Chemicals, Energy & Fertilisers (WesCEF) and Kleenheat are seeking a Digital Marketing Lead to coordinate and optimise campaigns across our digital channels in a permanent hybrid role based at our Perth CBD office. You will drive strategy, execution and measurable outcomes to support customer acquisition, retention and growth.

Reporting to the Digital Excellence Manager, you’ll translate insights into effective campaigns, build digital capability, and lead adoption of marketing tools