Digital Marketing Lead — Campaigns & Growth

Omg Academy Pty Ltd; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Job summary

Omg Academy Pty Ltd is seeking a Digital Marketing Executive to lead online campaigns, enhance brand presence and drive inbound traffic from Sydney-based operations. The role supports the marketing team in creating compelling content and optimizing digital channels.

You will handle campaign planning, analytics reporting, and collaboration with designers and writers to deliver measurable results. Flexible in-office and work-from-home arrangements apply.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Responsibilities

• Plan and execute digital marketing campaigns across channels including SEO/SEM, email, social media and display advertising.
• Manage and grow the company’s social media profiles on Facebook, Instagram, LinkedIn, X (Twitter).
• Optimize content for website and social channels to improve visibility and engagement.
• Track website traffic and provide regular reports using Google Analytics, Search Console and similar tools.
• Measure performance of digital marketing efforts and prepare reports.
• Conduct keyword research and apply SEO best practices to improve rankings.
• Assist in developing content marketing strategies and coordinate with designers and writers.
• Maintain and improve the company website for SEO friendliness and usability.
• Coordinate with external agencies or freelancers when needed.
• Stay updated with current digital trends and best practices.

Skills

Digital marketing

Social media

SEO/SEM

Content marketing

Communications

Education

Bachelor’s degree in Marketing or related

Tools

Google Ads

Meta Ads Manager

Google Analytics

Hubspot

Canva

Adobe Creative Suite

Job description

Omg Academy Pty Ltd is seeking a Digital Marketing Executive to lead online campaigns, enhance brand presence and drive inbound traffic from Sydney-based operations. The role supports the marketing team in creating compelling content and optimizing digital channels.

You will handle campaign planning, analytics reporting, and collaboration with designers and writers to deliver measurable results. Flexible in-office and work-from-home arrangements apply.