DIGITAL MARKETING LEAD

Rileys Gym; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Complimentary Rileys membership foryou

Growth ownership and leadership

Strong leadership backing

Flexible hybrid working

Job summary

Rileys Gym in Sydney is seeking an in-house marketing lead who will ideate, film, edit and publish daily content across Instagram, TikTok and more. You will own the content calendar, set brand tone, and translate strategy into channel plans with measurable KPIs like ROAS and revenue targets.

You'll work hands-on with management and third-party specialists to bring campaigns to life, tracking performance and driving member growth in a fast-paced environment.

Qualifications

• 3+ years' experience in digital advertising and lead generation.
• Demonstrated experience creating hands-on content for Instagram and TikTok.
• Confident speaking to camera and comfortable being the face of a brand.
• Able to film and edit solo, from concept through to publish.
• Proficient in Canva or similar, with a strong eye for design.
• A sharp, conversion-focused copywriter.
• Proven community management skills, with a fast, warm and on-brand response style.
• Experience delivering launches and activations, ideally including new venue or club openings.
• Confident with data, and comfortable using AI tools to work faster and smarter.
• Highly organised, with a fierce attention to detail and energy for a fast-paced environment.

Responsibilities

• Own the content calendar across Instagram, TikTok and every other platform.
• Ideate, film, edit and publish high-performing content, hands-on, every day.
• Be a key face and voice of Rileys, confident and consistent in front of the camera.
• Act as custodian of the brand on social, setting the standard for what on brand looks, sounds and feels like.
• Capture key brand moments such as club openings, events and activations.
• Create marketing assets on Canva, including material for social media, website listings and in-club collateral.
• Write high-converting copy for ads, landing pages, blogs and nurture sequences, and develop and execute CRM marketing campaigns and member nurturing journeys.
• Manage social media engagement, maintaining brand tone of voice and responding to 100% of comments and messages within 24 hours via Meta Business.
• Translate the digital strategy into channel plans with clear KPIs (ROAS, CAC and revenue targets) and own their delivery.
• Plan, launch and optimise lead generation across Meta (primary) and Google, from idea through to reporting.
• Build and refine funnels that move leads from click → opt-in → conversion, testing hooks, audiences, offers and messaging.
• Lead a structured paid media plan that includes new channels such as TikTok and emerging agentic ad platforms.
• Drive SEO/GEO and CRO, and optimise the member journey through our CRM.
• Track social and campaign performance (growth, engagement, reach, conversions), and clearly explain what's working and why.
• Drive member engagement by identifying and amplifying user-generated content and community stories.
• Plan and deliver grand opening events for our new locations, including media and influencer activations and giveaways.
• Support influencer campaigns, from research, outreach and briefing through to event RSVPs and reporting, elping ensure consistent monthly delivery of agreed content deliverables.
• Support brand partner collaborations, activations and gifting opportunities

Skills

Meta Ads

Content creation (Instagram/TikTok)

Camera presence

On-camera filming/editing

Copywriting (conversion-focused)

Community management

Launches & activations

Data analytics / AI tools

Organization / attention to detail

Tools

Canva

Job description

You'll be the face and voice of Rileys online. You're a hands-on creator who lives in front of the camera and behind the edit, and a performance marketer who knows exactly what every post, ad and email is doing for the business. You'll show Sydney what elevated but never elitist looks like, and turn that story into members who join, stay and bring their friends. This isn't a desk-based role overseeing others' output. You'll ideate, film, edit and post every day, and own the numbers behind it. As Rileys' in-house marketing lead, you'll work directly with management and a trusted network of third-party specialists to bring every campaign to life.

Key responsibilities

• Own the content calendar across Instagram, TikTok and every other platform

• Ideate, film, edit and publish high-performing content, hands-on, every day

• Be a key face and voice of Rileys, confident and consistent in front of the camera

• Act as custodian of the brand on social, setting the standard for what "on brand" looks, sounds and feels like

• Capture key brand moments such as club openings, events and activations

• Create marketing assets on Canva, including material for social media, website listings and in-club collateral

• Write high-converting copy for ads, landing pages, blogs and nurture sequences, and develop and execute CRM marketing campaigns and member nurturing journeys

• Manage social media engagement, maintaining brand tone of voice and responding to 100% of comments and messages within 24 hours via Meta Business

• Translate the digital strategy into channel plans with clear KPIs (ROAS, CAC and revenue targets) and own their delivery

• Plan, launch and optimise lead generation across Meta (primary) and Google, from idea through to reporting

• Build and refine funnels that move leads from click → opt-in → conversion, testing hooks, audiences, offers and messaging

• Lead a structured paid media plan that includes new channels such as TikTok and emerging agentic ad platforms

• Drive SEO/GEO and CRO, and optimise the member journey through our CRM

• Track social and campaign performance (growth, engagement, reach, conversions), and clearly explain what's working and why

• Drive member engagement by identifying and amplifying user-generated content and community stories

• Plan and deliver grand opening events for our new locations, including media and influencer activations and giveaways

• Support influencer campaigns, from research, outreach and briefing through to event RSVPs and reporting, elping ensure consistent monthly delivery of agreed content deliverables

• Support brand partner collaborations, activations and gifting opportunities

About you

• 3+ years' experience in digital advertising and lead generation, with strong Meta Ads skills (Google highly regarded)

• Demonstrated experience creating hands-on content for Instagram and TikTok

• Confident speaking to camera and comfortable being the face of a brand

• Able to film and edit solo, from concept through to publish

• Proficient in Canva or similar, with a strong eye for design

• A sharp, conversion-focused copywriter

• Proven community management skills, with a fast, warm and on-brand response style

• Experience delivering launches and activations, ideally including new venue or club openings

• Confident with data, and comfortable using AI tools to work faster and smarter

• Highly organised, with a fierce attention to detail and energy for a fast-paced environment

Benefits

• A complimentary Rileys membership for you and a loved one

• A front-row seat to a period of serious growth, with real ownership of how Sydney sees Rileys

• A leadership team that sets a high bar and backs its people to reach it

• Flexible / hybrid working, if applicable

About us

www.rileysgym.com.au

Elevated but never elitist, we're in the business of removing barriers, not putting them up. Rileys has been evolving for over forty years, striving to provide just one thing: the best place to workout in Sydney, lifted by a community that loves health and fitness as much as you do. From strength training to general fitness, initial steps to advanced routines, Rileys delivers an uncompromised experience tailored to your journey. We are growing quickly with 5 new locations coming soon, so it's a seriously exciting and fast-paced time to jump on board.