Digital Manager

Lactalis - Mainland Dairy; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working from Richmond office

Career development opportunities

Job summary

Lactalis-Mainland Dairy in Australia seeks a commercially minded Digital Manager to lead the Foodservice digital strategy and drive demand generation. The 6-month maximum-term contract offers an immediate start and hybrid work from our Richmond office.

You will own website performance, manage CRM and marketing automation, and collaborate with Sales, IT and agencies to deliver digital initiatives that improve conversion and commercial growth.

Qualifications

• Tertiary qualifications in Marketing or a related discipline.
• Experience in B2B digital marketing, engagement and demand generation.
• Experience managing websites, CRM and marketing automation platforms.
• Strong analytics and data-driven decision-making skills.
• Excellent stakeholder management and communication skills.
• A growth mindset and passion for digital innovation.
• Experience within Foodservice, FMCG or the broader food industry will be highly regarded.

Responsibilities

• Develop and deliver the Foodservice digital strategy.
• Own and optimise website performance and customer experience.
• Drive marketing technology, automation and CRM enhancements.
• Deliver customer engagement and lifecycle marketing programs.
• Analyse digital performance and identify growth opportunities.
• Partner with Sales, Marketing, IT and agencies to execute digital initiatives.
• Champion digital best practice and continuous improvement.

Skills

B2B marketing

CRM

Marketing automation

Web analytics

Stakeholder management

Digital strategy

Growth mindset

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Mainland Dairy, the business formerly known as Fonterra’s global Consumer and associated businesses, is now part of the Lactalis Group and known as Lactalis-Mainland Dairy.

Lactalis is a French family‑owned business founded in Laval in 1933. Today, it is the world’s leading dairy group, present in 50 countries employing around 85,500 people. It is home to some of the world’s best known global and international dairy brands, including Président, Galbani and Parmalat, and local brands including Pauls, OAK, and Cracker Barrel in Australia.

Lactalis-Mainland Dairy is a team of more than 4,300 employees, operating 16 manufacturing sites across Oceania, Southeast Asia, South Asia and the Middle East. We make well‑loved brands including Perfect Italiano, Mainland, and Western Star.

Our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.

The Opportunity

Reporting to the Head of Marketing - Foodservice, the Digital Manager will drive digital performance across our Foodservice business, delivering strategies and experiences that generate demand, improve conversion and support commercial growth.

This is a 6-month maximum‑term contract with an immediate start.

Key responsibilities include:

• Develop and deliver the Foodservice digital strategy
• Own and optimise website performance and customer experience
• Drive marketing technology, automation and CRM enhancements
• Deliver customer engagement and lifecycle marketing programs
• Analyse digital performance and identify growth opportunities
• Partner with Sales, Marketing, IT and agency partners to execute digital initiatives
• Champion digital best practice and continuous improvement

About You

You are a commercially minded digital marketing professional who combines strategic thinking with hands‑on execution.

You have a passion for leveraging digital channels, technology and data to create measurable business outcomes and exceptional customer experiences.

To succeed in this role, you'll ideally bring:

• Tertiary qualifications in Marketing or a related discipline
• Experience in B2B digital marketing, engagement and demand generation
• Experience managing websites, CRM and marketing automation platforms
• Strong analytics and data‑driven decision‑making skills
• Excellent stakeholder management and communication skills
• A growth mindset and passion for digital innovation
• Experience within Foodservice, FMCG or the broader food industry will be highly regarded.

This is an exciting opportunity for a digitally savvy marketer who wants to make a genuine commercial impact while helping shape the future of Foodservice engagement at Lactalis-Mainland Dairy.

What We Offer

• Competitive salary package
• Exposure to leading dairy brands and innovative digital initiatives
• Collaborative and supportive team environment
• Hybrid working arrangements based from our Richmond office
• Career development opportunities within a global organisation