Digital Growth Architect for B2B/B2C Marketing

St John Ambulance NSW; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Salary packaging benefits

Birthday leave

Job summary

St John Ambulance NSW is seeking a Digital Marketing Manager to lead the day-to-day digital growth engine, spanning performance marketing, website and lifecycle support, under the GM Marketing & Communications.

This builder's role requires expertise in paid campaigns, CRM, AI-enabled research, and a strong grasp of web and search dynamics, including AEO, with a track record in B2B and B2C campaigns.

Qualifications

• 4+ years of experience in performance and digital marketing, with hands-on LinkedIn campaigns.
• Relevant qualifications in Marketing, Business or Communications.
• Strong technical knowledge of paid campaigns and social platforms.

Responsibilities

• Lead and run an always-on, campaign-based performance marketing engine across SEM, AEO, SEO and paid advertising (Google, Meta, LinkedIn and other paid channels).
• Deliver commercial growth across major revenue streams with campaigns for B2B and B2C audiences.
• Build strong B2B marketing capability; LinkedIn experience is critical.
• Lead website strategy, optimisation and conversion growth.
• Partner with Data team to drive data maturity and integration goals.
• Support development of customer communications strategy and lifecycle mapping.
• Plan and execute email marketing and end-to-end customer journey mapping.
• Manage and maintain the approved budget.
• Manage external suppliers and contracts to achieve best value.

Skills

Performance marketing

Digital marketing

LinkedIn campaigns

CRM knowledge

AI in marketing

Education

Marketing/Business/Communications degree

Tools

Dynamics 365

CRM platforms

Marketing automation

AI tools

Job description

St John Ambulance NSW is seeking a Digital Marketing Manager to lead the day-to-day digital growth engine, spanning performance marketing, website and lifecycle support, under the GM Marketing & Communications.

This builder's role requires expertise in paid campaigns, CRM, AI-enabled research, and a strong grasp of web and search dynamics, including AEO, with a track record in B2B and B2C campaigns.