Digital Experience & eCommerce Administrator

Publicis Groupe; Brisbane; On-site; AUD 50,000 - 63,000; Full time

Job summary

Publicis Groupe Holdings B.V, on behalf of Personalised Plates Queensland (PPQ), seeks a curious Digital Experience & eCommerce Administrator to join the Queensland team in this entry‑level role, offering hands‑on exposure across digital platforms, eCommerce and customer experience.

You will help with website updates, content management, analytics and optimization while learning modern tools and AI‑enabled marketing technology.

Qualifications

• Entry-level role; no prior industry experience required.
• Familiarity with CMS, analytics and digital marketing concepts is a plus.
• Curiosity, attention to detail and a customer‑focused mindset.

Responsibilities

• Assist with website updates and content management.
• Support digital experience and eCommerce initiatives.
• Test site functionality and new platform features.
• Review customer journeys and identify improvement opportunities.
• Support reporting, analytics and performance monitoring.
• Assist with SEO and digital optimisation.
• Collaborate with stakeholders on digital projects.

Skills

CMS & content updates

Digital analytics

SEO/SEM basics

UX/UI concepts

Data analysis

AI tools knowledge

Communication skills

Team collaboration

Tools

CMS platform

Google Analytics

A/B testing tools

Job description

Company description

Personalised Plates Queensland (PPQ), in partnership with the Queensland Department of Transport and Main Roads, markets and sells personalised number plates across the state. More than just ID, these plates are a canvas for creativity, allowing Queenslanders to express their individuality.

PPQ's enthusiastic team aims to make Queensland world-famous for its unique and imaginative number plates.

Overview

Are you curious about digital, technology and online customer experiences? Looking for a career where you can learn, grow and gain hands‑on experience across digital platforms, eCommerce and customer experience?

We're looking for a Digital Experience & eCommerce Administrator to join the PPQ team. This is an exciting entry‑level opportunity for someone who is eager to build their skills, contribute to meaningful projects and develop a long‑term career in digital experience and eCommerce.

We're looking for someone who is proactive, enthusiastic, detail-oriented and genuinely excited to learn.

Why You'll Love This Role

This is a rare opportunity to gain exposure across a broad range of digital disciplines.

You’ll work across:

• Website optimisation and content management
• Digital customer experience initiatives
• eCommerce projects and enhancements
• Customer journey analysis and insights
• Digital reporting and analytics
• Marketing technology and emerging AI tools
• Website testing, optimisation and continuous improvement

You’ll also have the chance to contribute to projects that have delivered real commercial impact and industry recognition, while learning from an experienced and supportive team that is passionate about innovation, collaboration and development.

As your skills and confidence grow, you’ll have opportunities to take ownership of projects, contribute ideas and build a strong foundation for a future career in digital, customer experience and eCommerce.

What You’ll Be Doing

A typical day might include:

• Supporting website content updates and maintenance activities
• Assisting with digital experience and eCommerce initiatives
• Testing website functionality and new platform features
• Reviewing customer journeys and identifying opportunities for improvement
• Supporting reporting, analytics and performance monitoring
• Assisting with SEO and digital optimisation activities
• Collaborating with internal and external stakeholders on digital projects
• Using AI tools and digital technologies to support team initiatives
• Helping ensure digital experiences are customer‑focused, accessible and effective

About You

You don’t need extensive industry experience to succeed in this role. We’re looking for someone with:

• A strong willingness to learn and develop new skills
• Curiosity and enthusiasm for digital technology and innovation
• Excellent attention to detail and organisational skills
• Strong communication and interpersonal skills
• The ability to manage multiple tasks and priorities
• A collaborative mindset and positive attitude
• A customer‑first approach to problem solving
• Initiative and a desire to continuously improve

Exposure to any of the following would be highly regarded:

• Website and Content Management Systems (CMS)
• Digital customer experience and eCommerce
• Data analysis and reporting
• Google Analytics or similar analytics platforms
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• User Experience (UX) and User Interface (UI) principles
• Customer journey mapping
• Customer insights and digital performance reporting
• AI tools and emerging technologies

Nice-to-Have

• Digital marketing campaigns or platforms
• Content creation or content management
• Conversion Rate Optimisation (CRO)
• Marketing automation platforms
• Generative Engine Optimisation (GEO)
• Data visualisation and reporting tools
• Website testing and optimisation

Whether your experience comes from university projects, side projects, part-time work or internships, we’d love to hear from you.

Additional information

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in under‑represented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.