eCommerce Director/Client Lead (DTC)

Publicis Groupe; Sydney; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Marcel AI platform access

Extensive learning & development

Publicis Groupe benefits

Job summary

Atomic 212°, part of Publicis Groupe, Australia, seeks an Ecommerce Lead to drive best-in-class ecommerce and performance marketing strategies. You will maximise client profitability, oversee cross‑channel investments, and partner with planning, strategy, SEO, SEM, paid social, programmatic, CRM and data teams to deliver measurable revenue growth.

You will own channel definitions, budgets, and KPI targets, guiding teams to optimise customer acquisition, conversion, and lifetime value while

Qualifications

• Established experience in e-commerce across AU/US/EU markets.
• Accountability for client KPIs including revenue and MER.
• Ability to manage multiple clients with senior-level communication.
• Hands-on experience with Shopify and major ad platforms.

Responsibilities

• Lead development and execution of integrated ecommerce strategies.
• Identify growth opportunities and optimise investment across channels.
• Oversee workflow and delivery to meet client objectives.
• Coach and mentor team members to improve performance.

Skills

E-commerce

Client management

Analytics

Shopify

Tools

Shopify

Google Ads

Meta

TikTok

Pinterest

GMC

Lexxer

Job description

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media

Overview

At Atomic 212°, we’re not your average media agency. We started as a performance media and search marketing specialist, but we’ve evolved into an award-winning agency that combines creativity, technology, and data to deliver exceptional results across all media channels. From big-picture strategies to granular campaign execution, accountability and innovation are in our DNA. We work with major global and Australian brands across industries, delivering solutions that inspire and perform.

Now part of Publicis Groupe, you will join one of the world’s most progressive and dynamic modern communications businesses and enjoy the benefits that come with the network – from extensive Learning & Development opportunities, additional leave benefits, to a strong culture of connection and collaboration across our entire network.

Who are we looking for?

As an Ecommerce Lead, your role is to deliver best-in-class ecommerce and performance marketing strategies across channels, driving sustainable growth, commercial performance and exceptional client service. You will be responsible for maximising client profitability, identifying opportunities to improve performance and efficiency, and overseeing workflow and delivery across the business to ensure client objectives are consistently achieved.

Working closely with the Group Account Director and wider performance team, you will lead the development and execution of integrated ecommerce strategies that drive customer acquisition, conversion, revenue growth and customer lifetime value. You will proactively identify opportunities to optimise investment, improve return on marketing spend and unlock incremental revenue opportunities across all relevant channels.

This role carries significant responsibility as a key custodian of Atomic 212° and a trusted partner to your clients. You will act as the internal champion of your clients’ commercial priorities, ensuring their business objectives are understood, communicated and translated into effective ecommerce and performance marketing strategies. You will bring strong expertise across performance channels, ecommerce trading and digital customer journeys, guiding teams to deliver best-practice implementation, optimisation and measurement.

You will take ownership of understanding and challenging client briefs, uncovering the underlying business objectives and the ‘why’ behind each request. From there, you will develop clear, insight-led recommendations that connect ecommerce strategy with a cohesive cross-channel performance approach. This includes defining channel roles, recommending budget allocation and investment priorities, establishing performance KPIs, and ensuring strategies are aligned to revenue, profitability and growth targets.

Throughout the process, you will collaborate closely with planning and trading, strategy, SEO, SEM, paid social, programmatic, content marketing, CRM and data & analytics teams to ensure all channels work cohesively towards shared business outcomes. You will champion a test-and-learn approach, using data and performance insights to drive continuous optimisation, improve efficiency and deliver measurable commercial value for clients and Atomic 212°.

What will your day to day look like?

• Builds, maintains and fosters client relationships + Internal stakeholders
• Builds, manages and mentors direct reports to ensure team effectiveness, efficiency and development, including interviewing and on-boarding new team members.
• Drives an agenda of inter agency collaboration to achieve clients’ results, ensuring updates and insights are shared amongst all internal stakeholders
• Represents the voice of the client and the brand having intimate knowledge of their business and their competitors
• Uncovers data led insights in order to respond to Client briefs to meet objectives
• Delivers strategic cross channel communication recommendations in response to a clear client brief which includes Identifying and analysing the macro environment, audience & channel data to formulate media strategy and then delivering this communication framework to meet the budget
• Strong offline & planning experience, but with strong digital/performance understanding
• Leads team brainstorming sessions to generate big ideas to drive the rightful innovation defined by the client.
• Understands how to derive media mixes, that will deliver on outcomes for clients
• Understands the role and responsibilities of each media channel and its impactfulness
• Engrained in the client’s business by having a clear understanding of their problems and priorities, and provides effective solutions
• Identifies opportunities to grow revenue streams for Atomic 212° and on behalf of your clients
• Ensures forecasts are accurate and communicated to Finance in a timely manner
• Delegates appropriate authority and responsibility to others, with latitude for them to do a task their way, as long as it’s within the agreed Atomic Way of Working.
• Coaches and mentors team members to build their skills and competencies (with support of our development and training program)
• Motivates and engages with the team to retain our talent
• Sets the pace and direction for the client team, ensuring that there is a clear and fair timeline provided within the team to manage workload
• Leads and manages outputs of other teams ensuring deliverables are aligned to brief and KPIs.
• Leads and manages internal and client’s WIPs.
• Provides expert e-commerce knowledge to all clients
• Proactively upskills on all channels on an ongoing basis to ensure you are an expert in all developments
• Provides clients with regular updates in regards to the media landscape overviews, trend analysis and developments while always ensuring a unique and personal point of view
• Leads the wider agency team through knowledge sharing and inspiration.

What will set you up for success?

• Established experience in e-commerce (either client or agency side).
• Accountability across client KPIs – nCAC, Revenue & MER.
• Management of clients within AU, US & EU markets is an advantage
• Advanced understanding of ecommerce & digital platforms with technical hands on experience across Shopify, Google Ads, Meta, Tiktok & Pinterest.
• Previous experience in shopping feed & inventory management (Shopify, Lexxer, GMC).
• The ability to maximise value delivered for clients
• Strong relationship and account management skills
• Ability to effectively delegate tasks to deliver on deadlines and maximise productivity within the team and agency
• Excellent knowledge of the media landscape and the impact of changes to media consumption trends
• Excellent presentation skills and commanding presence to instil trust internally and externally
• Strong, senior-level communication skills
• Ability to manage multiple clients simultaneously with an emphasis on solution derived customer service
• Demonstrates commercial acumen
• Analytical and critical thinking
• Problem solving mentality
• Proficient with MS Excel, Word and experience with G Suite and Mac programs: Keynote

#LI-DS1

Why Join Atomic 212°?

• Be part of a bold, evolving agency known for innovation and industry leadership.
• Collaborate with passionate, talented colleagues on a variety of exciting projects.
• Gain exposure to major clients and industry-leading campaigns.
• Thrive in a supportive culture where your voice and ideas are valued.

For more information visit www.atomic212.com.au

Additional information

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses.You can learnmore about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.

Additional information

What we can offer:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.