Digital Designer - 3p

OpenTalent; Inner West; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

3P Learning in Sydney is seeking a Digital Designer (B2C) to design and build marketing pages, landing pages and digital assets for Reading Eggs and the B2C portfolio. You will wireframe, prototype in Figma, and implement with HTML/CSS and Contentful.

You will contribute to a shared design system, ensure WCAG 2.1 AA accessibility, and collaborate with regional marketing, lifecycle, growth and product teams across hybrid work arrangements.

Qualifications

• Experience designing marketing pages, landing pages and digital assets.
• Proficiency with Figma for wireframes, prototypes and UI concepts.
• Ability to implement designs in HTML/CSS and Contentful templates.

Responsibilities

• Design and build scalable marketing pages, landing pages and digital assets across the B2C portfolio.
• Publish pages in Contentful using approved components and templates.
• Write clean HTML and CSS for templates and components where needed.
• Collaborate with regional marketing, lifecycle, growth and product teams.

Skills

Figma

HTML/CSS

Contentful

UI/UX design

Tools

Figma

Contentful

HTML

CSS

Job description

Sydney | Full-time | Hybrid - 2-3 days in our Sydney, Leichhardt office

What you will love about this role:

At 3P Learning, our award-winning products - Mathletics, Reading Eggs, Mathseeds and Writing Legends - reach millions of students and families across the globe. Behind every page a parent lands on, every digital asset, every trial they start, and every subscription they commit to, is our team of designers and builders.

As our Digital Designer (B2C) , you'll sit within the Brand & Creative Studio, reporting to the Digital Design Team Lead. Your canvas is the web: the marketing pages, landing pages, email journeys and product-adjacent experiences that bring families to Reading Eggs and the wider B2C portfolio. You'll design in Figma, build in Contentful, and write clean HTML and CSS - turning campaign briefs and lifecycle plans into responsive, accessible, converting digital experiences.

This isn't a one-off-pages role. You'll be contributing to and drawing from a shared component library and design system, working closely with regional marketing, lifecycle, growth and product teams to ensure parents everywhere get a coherent experience across our B2C Portfolio.

Based in Sydney, we work hybrid with a minimum of two days in the office each week.

What you will do:

• Design and build scalable, responsive marketing pages, landing pages and digital assets across the B2C portfolio, with Reading Eggs as the primary focus - producing wireframes, prototypes and UI concepts in Figma to test design intent before build.
• Build and publish pages in Contentful using approved components and templates, maintaining existing pages for accuracy, performance and relevance.
• Build front-end work in clean HTML and CSS where templates and components don't cover the need, contributing new components back to the library.
• Design for Parent Experience product work across the parent UI, onboarding, dashboard and bookstore, working with stakeholders and developers from concept through to completion.
• Review, refine and finish AI-assisted ideations and developer-produced front-end files so they ship on-brand, accessible and consistent with the product UI.
• Contribute to the design, documentation and upkeep of the B2C component library, templates and shared design patterns - actively reusing or adapting existing components rather than building from scratch.
• Apply WCAG 2.1 AA accessibility standards across all design and build work; optimise for performance, SEO fundamentals and cross-browser and cross-device compatibility.
• Design against B2C funnel priorities of registration, trial activation and early retention; design and support A/B and multivariate tests; and use analytics and heat maps to identify friction points and iterate based on evidence.