B2C Digital Designer – UX, HTML/CSS & Contentful

3P Learning; New South Wales; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

3P Learning is seeking a Digital Designer (B2C) to craft scalable, responsive marketing pages and assets for Reading Eggs across regions. You will design in Figma, build in Contentful, and implement front-end work in HTML/CSS, contributing to a shared design system and ensuring accessibility and performance.

You will collaborate with regional marketing, lifecycle, growth and product teams, leveraging AI workflows while maintaining brand and quality standards in a hybrid Sydney-based setup.

Qualifications

• 3+ years' experience designing and building responsive websites, landing pages and digital marketing assets.
• Qualification in Digital Design, Web Design or related discipline, or equivalent demonstrated experience.
• Experience contributing to a design system or component library, and building pages in a CMS; headless CMS experience is a strong advantage.
• A portfolio demonstrating design quality and shipped web experiences; education, subscription or ecommerce experience is advantageous.
• Strong eye for layout, typography, hierarchy and detail; on-brand and family-friendly design.
• Conversion mindset: design for measurable outcomes and use data over personal preference.
• Experience applying WCAG accessibility standards in production work; informed by A/B testing and analytics.
• Comfortable working with components and patterns rather than one-off pages; document decisions for reuse.
• Able to question briefs and propose alternatives; raise concerns early and constructively.
• AI fluency: leverage AI workflows for pace while protecting brand and quality standards.

Responsibilities

• Design and build scalable, responsive marketing pages, landing pages and assets across the B2C portfolio, focusing on Reading Eggs.
• Build and publish pages in Contentful using approved components and templates, maintain existing pages for accuracy and performance.
• Build front-end work in clean HTML and CSS where templates don’t cover needs, contribute new components to the library.
• Design for Parent Experience product work across UI, onboarding, dashboard and bookstore with stakeholders and developers.
• Review and refine AI-assisted ideations and frontend files to ship on-brand and accessible outcomes.
• Contribute to the B2C component library, templates and shared design patterns for consistent usage.
• Apply WCAG 2.1 AA standards across all design/build work; optimize performance, SEO and cross-browser compatibility.
• Design against B2C funnel priorities and support A/B tests; use analytics and heat maps to iterate from evidence.
• Leverage AI workflows to deliver at pace while maintaining brand and quality guardrails.

Skills

Figma

HTML/CSS

JavaScript/React

Design systems

Contentful

Google Analytics 4

Jira/Confluence

UX principles

Education

Bachelor's degree in Digital Design or Web Design

Tools

Contentful

Google Analytics 4

Tag Manager

Heat mapping (PostHog)

Jira

Confluence

SharePoint

Job description

3P Learning is seeking a Digital Designer (B2C) to craft scalable, responsive marketing pages and assets for Reading Eggs across regions. You will design in Figma, build in Contentful, and implement front-end work in HTML/CSS, contributing to a shared design system and ensuring accessibility and performance.

You will collaborate with regional marketing, lifecycle, growth and product teams, leveraging AI workflows while maintaining brand and quality standards in a hybrid Sydney-based setup.