Digital Content Experience Designer — Hybrid & Growth-Focused

BCF - Boating, Camping, Fishing; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hybrid working

Team member discounts

Career development opportunities

Job summary

BCF is seeking a Digital Content Designer to shape the online experience for one of Australia’s favourite outdoor retailers. You’ll blend UX thinking, content strategy and design systems to create engaging, conversion-driven digital experiences across web and mobile.

You’ll partner with product, brand and digital teams to translate ideas into build-ready designs, support accessibility, and drive CRO initiatives while maintaining brand voice and consistency.

Qualifications

• Experience in Content Design, UX/UI Design, Product Design or Digital Experience Design.
• Strong knowledge of UX principles, interaction design and customer journey mapping.
• Confidence collaborating with stakeholders across digital, marketing, product and technology teams.
• Expertise in tools such as Figma and Salesforce Commerce.
• Experience using data, insights and testing to inform design decisions.
• Exposure to eCommerce environments and digital optimisation initiatives.

Responsibilities

• Design customer-focused content experiences, journeys and page layouts across BCF's digital channels.
• Bring the BCF brand voice and personality to life through intuitive, engaging digital experiences.
• Create scalable content patterns and templates using shared design systems and best-practice UX principles to increase usability and conversion.
• Translate customer, commercial and operational ideas and campaigns into build-ready design outputs.
• Partner with product, brand and digital stakeholders to turn requirements into build-ready design solutions.
• Contribute to A/B testing, experimentation and CRO initiatives to continually enhance performance.
• Champion accessibility, consistency and best-practice digital experiences across BCF's online ecosystem.

Skills

Content Design

UX Design

Content Strategy

Content Writing

Tools

Figma

Salesforce Commerce Cloud

Job description

BCF is seeking a Digital Content Designer to shape the online experience for one of Australia’s favourite outdoor retailers. You’ll blend UX thinking, content strategy and design systems to create engaging, conversion-driven digital experiences across web and mobile.

You’ll partner with product, brand and digital teams to translate ideas into build-ready designs, support accessibility, and drive CRO initiatives while maintaining brand voice and consistency.