Digital And Crm Specialist, Hill'S Anz (Sydney, Nsw, Au)

Colgate-Palmolive; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive’s Hill's ANZ unit seeks a Digital and CRM Specialist to drive the AU/NZ CRM strategy and 1st party customer growth. You will manage CRM initiatives, optimise the digital shelf, and lead personalisation and CRO efforts across web channels.

The role requires proven CRM execution, data-driven mindset, and collaboration with marketing, e-commerce, and content teams to stay ahead of digital trends.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience in CRM strategy execution and digital engagement.
• Experience with website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with ability to derive insights from data.

Responsibilities

• Execute Hill's AU/NZ CRM strategy to grow first-party customer base.
• Drive innovative approaches to enhance engagement, satisfaction, loyalty.
• Update and personalise website content for a seamless UX.
• Support onsite personalisation and CRO to maximise interactions.
• Collaborate on content syndication and digital shelf metrics.
• Report on digital shelf metrics and provide optimisation recommendations.

Skills

CRM strategy

digital engagement

website updates

personalisation

CRO

content syndication

digital shelf metrics

data analytics

cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Adobe Target

SFMC

Job description

No Relocation Assistance Offered Job Number #176306 - Sydney, New South Wales, Australia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Hill’s is on the hunt for energetic go-getters who are ready to make the world a better place for pets and people alike!

About Us: Hill’s Pet Nutrition - A Colgate-Palmolive Company

Hill’s Pet Nutrition is a global leader in science-backed pet nutrition. As the #1 trusted & Vet recommended Pet Food brand in Australia (Kynetec Study, 2025), Hill’s Pet Nutrition combines over 85 years of science to deliver superior nutrition to millions of Pets worldwide every year. We are not just a company; we’re a global family that dreams big! We are crafting a world where pets thrive through top-notch nutrition where their pet parents smile with glee. Our Purpose? Transforming the lives of millions of pets through groundbreaking innovation, outstanding nutrition, and committed people. Our culture? Built from valuing diversity, sustainability and inclusion which is rooted in our core values of being Caring, Courageous and Inclusive. Employees are rewarded by rich career development and experiences. We focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities and Product allowances.

Title: Digital and CRM Specialist, Hill's ANZ

Location: Sydney, Australia

As the Web Content and CRM Specialist reporting to the Web and CRM Manager ANZ, you will play a pivotal role in executing Hill's AU and NZ CRM strategy, driving 1st party customer acquisition, and shaping the digital landscape for a globally recognised brand. The perfect candidate has a strong track record of high achievement driving customer acquisition and engagement through CRM initiatives. Proficiency in leveraging digital tools and platforms to optimise the digital shelf. And a passion for staying ahead of digital trends and implementing innovative strategies.

Core responsibilities include:

• CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
• Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
• Website Updates and Personalisation:
• Support website updates, ensuring a seamless and engaging user experience.
• Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
• Content Syndication and Digital Shelf Metrics:
• Collaborate on content syndication across our partners, ensuring consistent brand messaging.
• Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in CRM strategy execution and digital engagement.
• Background in website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with the ability to derive actionable insights from data.

Preferred Requirements

• CRM experience, build, deployment and reporting
• Working knowledge of Adobe Target and SFMC
• Web content, syndication and personalisation knowledge
• 2+ years digital marketing experience
• You are a collaborator by nature and believe that bringing together the best people will drive a brilliant culture and business.
• You are an innovator with a growth mindset and the ability to connect the dots with a high degree of curiosity.
• You possess a passion for data and analytics and love telling stories based on these insights.
• Working in a fast paced environment drives you and managing ambiguity is normal.
• Possess a passion for Omnichannel retailing, digital shopper experiences and building brands in a rapidly changing environment.

#LI-PS4

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #LI-Hybrid