Digital Activation Director, Data-Driven Transformation

WPP Media Limited; Sydney; Presencial; AUD 180.000 - 320.000; Jornada completa

Descripción de la vacante

WPP Media Limited is seeking an Implementation & Activation Director for UPI & Warner Bros. to lead the digital media strategy, planning, and activation across direct and biddable channels.

You will oversee a dedicated team and collaborate with planning, activation, and transformation leads to drive measurable client outcomes. The role focuses on data-driven transformations, best-in-class activation practices, and strong stakeholder engagement, with a mandate to deliver measurable digital

Formación

• Deep expertise in both direct and biddable digital media with a focus on entertainment clients.
• Strong capabilities in audience profiling and insights into media usage behavior.
• Experience defining KPIs and measurement metrics for digital campaigns.

Responsabilidades

• Lead and manage the Digital Team for high-quality output and workflow efficiency.
• Collaborate with Planning and Activation leadership on integrated client responses.
• Provide guidance on best-in-class digital activation practices for Direct and Biddable teams.
• Engage with client leadership and cross-functional teams to align digital strategies with KPIs.
• Drive development and implementation of the client’s data/digital transformation roadmap.
• Address client feedback with measurable, timely solutions.
• Ensure robust digital compliance across campaigns and strategies.

Conocimientos

Digital media expertise

Audience profiling

Data-driven decision making

KPIs & measurement

Direct vs. Biddable strategy

Test-and-learn framework

Stakeholder engagement

Cross-functional leadership

Educación

Bachelor's degree in Marketing/Business

Herramientas

Digital analytics tools

Descripción del empleo

WPP Media Limited is seeking an Implementation & Activation Director for UPI & Warner Bros. to lead the digital media strategy, planning, and activation across direct and biddable channels.

You will oversee a dedicated team and collaborate with planning, activation, and transformation leads to drive measurable client outcomes. The role focuses on data-driven transformations, best-in-class activation practices, and strong stakeholder engagement, with a mandate to deliver measurable digital