Demand Generation Manager

Novum Global; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Novum Global in Sydney is seeking a Demand Generation Manager to lead end-to-end campaigns across APAC, partnering with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth in a fast-moving SaaS and professional services market.

You will own campaign strategy, execution, optimisation, and ROI, work with content, events, and analytics, manage events across APAC, and maintain strong marketing automation and CRM discipline.

Qualifications

• 5+ years in demand generation, growth marketing, or marketing operations.
• Experience in SaaS, professional services, or other B2B environments.
• Proven success delivering demand generation campaigns across APAC.
• Strong lead scoring, nurturing, funnel conversion, and marketing automation.
• Proven ability to analyze campaign ROI and derive commercial insights.
• Experience partnering with sales on pipeline and revenue generation.
• Strong communication, writing, project management, and stakeholder management.
• Able to manage multiple campaigns and priorities simultaneously.

Responsibilities

• Develop and manage demand generation campaigns across acquisition and upsell channels.
• Drive qualified pipeline and support monthly and quarterly revenue targets.
• Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels.
• Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials.
• Identify and manage relevant in-person and virtual events across APAC.
• Track campaign performance, ROI, conversion, and funnel metrics.
• Run A/B testing and optimise campaign performance.
• Partner closely with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion.
• Use data and market insight to recommend new campaign strategies and opportunities.
• Maintain strong marketing automation and CRM discipline.

Skills

Demand generation

Growth marketing

Marketing operations

Lead scoring

Nurturing

Funnel optimization

Marketing automation

Sales alignment

Tools

Salesforce

Marketo

Google Analytics

Job description

Are you a data-driven marketer who knows how to turn campaigns into pipeline and revenue?

We are seeking a Demand Generation Manager to lead end-to-end campaigns across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth.

This role is ideal for someone with strong experience in SaaS or professional services, who is comfortable owning campaign strategy, execution, optimisation, and ROI.

About the Role

Reporting to the Senior Director of International Marketing, you will develop and execute multi-channel demand generation programs designed to increase brand awareness, generate qualified pipeline, and support revenue growth across the region.

You’ll work cross-functionally with sales, revenue operations, content, and broader marketing teams to improve funnel performance and maximise campaign impact.

Key Responsibilities

• Develop and manage demand generation campaigns across acquisition and upsell channels
• Drive qualified pipeline and support monthly and quarterly revenue targets
• Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
• Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
• Identify and manage relevant in-person and virtual events across APAC
• Track campaign performance, ROI, conversion, and funnel metrics
• Run A/B testing and continuously optimise campaign performance
• Partner closely with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
• Use data and market insight to recommend new campaign strategies and opportunities
• Maintain strong marketing automation and CRM discipline

What We’re Looking For

• 5+ years of experience in demand generation, growth marketing, or marketing operations
• Strong experience in SaaS, professional services, or another B2B environment
• Proven success delivering demand generation campaigns across APAC
• Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation
• Proven ability to analyse campaign ROI and turn data into actionable commercial insights
• Experience partnering closely with sales teams on pipeline and revenue generation
• Strong communication, writing, project management, and stakeholder management skills
• Comfortable managing multiple campaigns and priorities simultaneously

Tools & Platforms

Hands-on experience with:

• Salesforce
• Marketo
• Google Analytics
• Marketing automation and reporting platforms

Why This Role?

• High-impact role with direct influence on pipeline and revenue growth
• Strong partnership with sales and senior marketing leadership
• Opportunity to shape APAC demand generation strategy
• Flexible hybrid / remote-friendly working environment
• Join a growth-focused team in a fast-moving SaaS / professional services market

If you’re a commercially minded marketer who loves building campaigns, analysing performance, and driving measurable growth, we’d love to hear from you.

This role is open to Australian citizens and permanent residents only.