Dealer Principal

Motorcycle Holdings; Perth; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Attractive salary package

Five-day working week

Staff discounts on motorcycles, parts,

Harley-Davidson brand access and perks

Leadership development and career path

Opportunity to lead iconic brand

Job summary

MotorCycle Holdings invites a results-driven Dealer Principal to lead the Harley Heaven Perth dealership. You will steer sales, service, parts and finance, shaping culture and driving profitability while delivering an exceptional customer experience.

You will lead multiple teams, manage performance, and maintain strong Harley-Davidson relationships with customers and the local riding community. A track record of growth and outstanding leadership is essential.

Qualifications

• Proven leadership experience in a dealership, automotive, motorcycle or specialty retail environment.
• Strong commercial acumen with track record of profitable growth.
• Experience leading multiple teams and managing business performance.
• History of improving customer satisfaction and team engagement.
• Outstanding communication, coaching and leadership skills.
• Strong organisational skills and attention to detail.
• Passion for delivering exceptional customer experiences.
• Appreciation for Harley-Davidson brand and community is valued.

Responsibilities

• Lead all aspects of dealership performance across Sales, Service, Parts & Accessories and Finance & Insurance.
• Drive sales, profitability, customer experience and team success.
• Develop high-performing teams and maintain strong relationships with Harley-Davidson, customers and community.
• Manage dealership KPIs, financial performance, compliance and brand standards.
• Implement growth initiatives, events and promotional activities.
• Create a dealership culture of accountability, engagement and continuous improvement.

Skills

Leadership experience

Commercial acumen

Team leadership

Customer satisfaction

Communication

Organisational skills

Customer experience

Harley-Davidson brand knowledge

Job description

Dealer Principal | Harley-Davidson | Lead an iconic brand. Run an iconic business. Build a legacy.

Opportunities like this don't come around often.

Motorcycle Holdings Limited (ASX: MTO), Australia's largest motorcycle and accessories retail group, is seeking an exceptional leader to take the helm of our Harley Heaven Perth dealership.

With more than 46 dealerships and 800 employees across Australia, Motorcycle Holdings is home to some of the world's most recognised motorcycle brands. As a Harley-Heaven Dealer Principal, you'll have the opportunity to lead an iconic dealership, inspire a passionate team and drive the success of a globally respected brand.

This is an opportunity to operate as the leader of your dealership, shaping culture, driving performance and creating an exceptional experience for customers.

About the role

You’ll lead all aspects of dealership performance, driving sales, profitability, customer experience and team success across Sales, Service, Parts & Accessories and Finance & Insurance.

• Leading and developing high-performing teams
• Driving commercial performance, customer satisfaction and operational excellence
• Building a strong culture of accountability, engagement and continuous improvement
• Implementing growth initiatives, events and promotional activities
• Maintaining strong relationships with Harley-Davidson, customers and the local riding community
• Managing dealership KPIs, financial performance, compliance and manufacturer standards
• Creating a dealership that customers love and employees are proud to be part of

About you

You're a proven business leader with a track record of delivering results through people. You'll bring:

• Leadership experience within a dealership, automotive, motorcycle or specialty retail environment
• Strong commercial acumen and the ability to drive profitable growth
• Experience leading multiple teams and managing business performance
• A history of improving customer satisfaction, team engagement and operational outcomes
• Outstanding communication, coaching and leadership skills
• Strong organisational skills and attention to detail
• A passion for delivering exceptional customer experiences
• An appreciation for the Harley-Davidson brand, lifestyle and community will be highly regarded

What's in it for you?

• Attractive salary package with uncapped earning potential
• Five-day working week
• Generous staff discounts on motorcycles, parts and accessories
• Ongoing leadership development and career progression opportunities
• Genuine pathways into senior leadership and group management roles
• The opportunity to lead one of the world's most recognised motorcycle brands

Our success is built on great people, exceptional customer experiences and a passion for the motorcycle lifestyle.

Founded in 1989, MotorCycle Holdings is Australia’s largest motorcycle dealership operator with 34 franchises operated from 24 locations in Queensland, New South Wales and the Australian Capital Territory.

MotorCycle Holdings core business consists of the ownership and operation of motorcycle dealerships engaging in the sale of new motorcycles, used motorcycles, accessories and parts, finance, insurance and warranty as well as service and repair.

MotorCycle Holdings also owns and operates a rider training school and a motorcycle repair business which performs smash repair work for insurers.

The Company represents a diverse portfolio of brands. In the new motorcycle category MotorCycle Holdings sells 8 of the top 10 selling motorcycle brands in Australia (by number of new motorcycle sales). In 2015 these 8 brands represented 84% of Australian new motorcycle volume. In the used motorcycle category the Company sells all of the top 10 selling brands (by number of used motorcycle sales) in Australia.

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