Customer & Brand Strategy Manager

Michael Page; Brisbane; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Attractive remuneration package and福利

Job summary

Michael Page is seeking an experienced Customer & Brand Strategy Manager to lead the development and execution of customer, brand and engagement strategies across Australia and New Zealand. You will translate high-level priorities into a clear roadmap and guide a four-person team to deliver measurable outcomes.

Partnering with senior leadership, you will drive customer engagement, brand performance and commercial growth, shaping how the business engages with customers, employees and stakeholders

Qualifications

• Demonstrated experience developing and executing customer, brand or marketing strategies.
• Proven ability to translate strategic vision into actionable plans and measurable outcomes.
• Strong leadership experience managing and developing high-performing teams.
• Background within wholesale, retail, consumer, franchise, dealership or multi-site business environments.
• Exceptional stakeholder management and influencing skills.
• Strong customer-centric and commercially focused mindset.
• Experience leveraging customer insights and data to improve business performance.
• Ability to build alignment and drive change across diverse stakeholder groups.
• Relevant tertiary qualifications in marketing, business or a related discipline.

Responsibilities

• Develop and execute customer, brand and engagement strategies across ANZ.
• Translate broad organisational objectives into clear action plans and measurable outcomes.
• Lead, coach and develop a high-performing team of four professionals.
• Drive consistency in customer engagement, communications and brand activities.
• Build alignment across diverse stakeholder groups and business functions.
• Collaborate with commercial leaders to support growth initiatives.
• Manage agency partnerships, budgets and key strategic projects.
• Utilise customer insights, analytics and market intelligence to inform decision-making.
• Monitor performance and ensure successful delivery of strategic priorities.
• Identify opportunities to enhance customer experience and organisational effectiveness.

Skills

Customer strategy

Brand strategy

Marketing strategy

Leadership

Stakeholder management

Influencing skills

Data-driven decisions

Change management

Business acumen

Education

Marketing or business degree

Job description

Lead the development and execution of customer, brand and engagement strategies that drive growth, alignment and measurable business outcomes.

Our client is a large, well-established organisation operating across Australia and New Zealand through a complex multi-channel distribution network. With a strong focus on customer engagement, brand performance and commercial growth, the business is seeking an experienced strategic leader to transform broad organisational objectives into clear, actionable plans that deliver meaningful outcomes.

This is a unique opportunity to join a respected organisation where you will influence strategic direction, partner with senior leadership and play a key role in shaping how the business engages with customers, employees and stakeholders across the region.

Description

Reporting into the senior leadership team, the Customer & Brand Strategy Manager will be responsible for developing and executing a customer, brand and engagement strategy across Australia and New Zealand.

Working from an established strategic vision, you will translate high-level business priorities into a clear and actionable roadmap, ensuring initiatives are effectively prioritised, coordinated and delivered. Leading a capable team of four, you will provide the structure, guidance and leadership required to drive execution while driving collaboration across multiple stakeholder groups.

This role will work closely with commercial, operational and corporate leaders to strengthen customer engagement, improve organisational alignment and leverage customer insights to support business performance.

Key Responsibilities

• Develop and execute customer, brand and engagement strategies across ANZ
• Translate broad organisational objectives into clear action plans and measurable outcomes
• Lead, coach and develop a high-performing team of four professionals
• Drive consistency in customer engagement, communications and brand activities
• Build alignment across diverse stakeholder groups and business functions
• Collaborate with commercial leaders to support growth initiatives
• Manage agency partnerships, budgets and key strategic projects
• Utilise customer insights, analytics and market intelligence to inform decision-making
• Monitor performance and ensure successful delivery of strategic priorities
• Identify opportunities to enhance customer experience and organisational effectiveness

Profile

You are an experienced marketing, customer engagement, brand or commercial leader with a proven track record of developing strategy and successfully executing it through teams and stakeholders.

You possess strong commercial acumen and understand how to convert broad business objectives into practical, measurable initiatives. Equally comfortable operating at both strategic and operational levels, you are an influential leader who can create alignment across complex environments and drive delivery through others.

Key Requirements

• Demonstrated experience developing and executing customer, brand or marketing strategies
• Proven ability to translate strategic vision into actionable plans and measurable outcomes
• Strong leadership experience managing and developing high-performing teams
• Background within wholesale, retail, consumer, franchise, dealership or multi-site business environments
• Exceptional stakeholder management and influencing skills
• Strong customer-centric and commercially focused mindset
• Experience leveraging customer insights and data to improve business performance
• Ability to build alignment and drive change across diverse stakeholder groups
• Relevant tertiary qualifications in marketing, business or a related discipline

Job Offer

• Opportunity to shape strategy across Australia and New Zealand
• High-impact leadership role with significant stakeholder exposure
• Lead an established team of four
• Influence customer engagement, brand performance and commercial outcomes
• Collaborative and supportive leadership environment
• Attractive remuneration package and benefits