Senior Manager, Digital Experience

Mable; City of Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Attain Healthtech/ Mable team is seeking a Senior Manager, Digital Experience to lead the development and management of marketing websites across Mable and HomeMade, owning the Web Squad roadmap and ensuring best-practice digital experiences.

You will partner with Product, Marketing and Engineering to translate requirements into scalable web solutions on Contentful/AWS/Cloudinary, balancing business requests with user-centric delivery.

Qualifications

• Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field.
• 3-5 years experience managing a CMS or digital platform end-to-end, ideally with a headless CMS such as Contentful.
• Strong understanding of headless CMS architecture (Contentful, AWS, Cloudinary) and its role in supporting scalable digital properties.
• Track record of leading a product delivery squad’s day-to-day operations - sprint planning, backlog triage, and removing blockers to maintain velocity.
• Exceptional stakeholder communication skills; translate technical scope, trade-offs, and risk into confident, proactive updates for senior/executive leadership.
• Experience acting as a primary technical partner for cross-functional teams (Product, Marketing, Analytics), ensuring incoming requests are scoped against business prioritises and platform health.
• Ability to thrive in a rapidly scaling environment with non-technical stakeholders, navigating ambiguity with a proactive approach to process improvement and solution development.
• Passionate about technology, accessibility, and making a real impact on people’s lives

Responsibilities

• Develop and execute the product roadmap for Attain Healthtech’s marketing websites, including mable.com.au and homemadesupport.com.au.
• Serve as the technical intake point for initiatives requiring platform or CMS changes.
• Lead Web Squad product development sprints, including task prioritisation, stakeholder management and reporting.
• Manage stakeholder communication for all Web Squad updates and document changes.
• Act as the business owner for Attain Healthtech’s headless CMS stack (Contentful, Cloudinary, AWS) and vendor management.
• Work with wider Attain Healthtech technical teams to ensure marketing website connections to the tech stack.

Skills

CMS management

Headless CMS (Contentful)

Stakeholder communication

Product delivery leadership

Cross-functional collaboration

Technical partnership

Digital marketing & CX

Education

Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field

Tools

Contentful

Cloudinary

AWS

Job description

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

• We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
• We believe in technology as an enabler
• We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

As the Senior Manager, Digital Experience,, you will be responsible for helping develop and manage the marketing websites across Mable, HomeMade, and other Attain Healthtech businesses. You will own the product roadmap for the Web Squad, balancing business requests with developing best-practice digital experience initiatives. Working closely with the wider acquisition team, marketing, CX designers and developers, you’ll understand customer needs and how to bring them to life using our technology platforms. We’re looking for someone who can help champion best-practice website management,, manage non-technical stakeholders, and deliver innovative digital experiences for our customers.

Key Responsibilities

• Develop and execute the product roadmap for Attain Healthtech’s marketing websites, including mable.com.au and homemadesupport.com.au. This includes delivering BAU tasks in response to business requests as well as digital initiatives developed by the Web Squad based on insights and key business opportunities.

• Serve as the technical intake point for all initiatives requiring platform or CMS changes. Collaborate with Product Design and Engineering to assess feasibility, translate requests into scoped, estimated work and prioritise based on business strategy.

• Lead Web Squad product development sprints, including task prioritisation, stakeholder management and reporting. Lead day-to-day squad leadership — managing sprint planning, prioritisation, and removing blockers to maintain delivery velocity

• Manage stakeholder communication for all Web Squad updates. Translate technical scope, trade-offs, and risk into clear, confident updates for senior leadership. Produce documentation for major changes, including cutover plans, stakeholder registers, and roadmap updates. Work with squad and Acquisition team members to develop post-launch analysis of key initiatives.

• Act as the business owner for Attain Healthtech’s headless CMS stack (Contentful, Cloudinary, AWS) and the digital properties that sit on it, including vendor evaluations, relationship management and contract renewals.

• Work closely with wider Attain Healthtech technical teams to ensure the marketing website optimises its connections to the wider Attain Healthtech tech stack.

Skills, Knowledge and Experience

• Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field

• 3-5 years experience managing a CMS or digital platform end-to-end, ideally with a headless CMS such as Contentful.

• A strong understanding of headless CMS architecture (e.g., Contentful, AWS, Cloudinary) and its role in supporting scalable digital properties.

• A track record of leading a product delivery squad’s day-to-day operations - sprint planning, backlog triage, and removing blockers to maintain velocity.

• Exceptional stakeholder communication skills; you can translate technical scope, trade-offs, and risk into confident, proactive updates for senior/executive leadership.

• Experience acting as a primary technical partner for cross-functional teams (Product, Marketing, Analytics), ensuring incoming requests are scoped against business prioritises and platform health.

• Ability to thrive in a rapidly scaling environment with non-technical stakeholders, navigating ambiguity with a proactive approach to process improvement and solution development.

• Passionate about technology, accessibility, and making a real impact on people’s lives

We’re powered by purpose

We’re Switched On

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground

We simplify care with creativity and bold ideas.

Make It Matter

We put people at the centre and create impact that improves lives.

Own The Outcome

We aim high, deliver excellence and drive results that last.

Our benefits

• Power your career
• Learn from industry experts, experienced leaders, and on-the-job opportunities.
• Access parental leave
• Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
• Work with flexibility
• We’re a hybrid workplace, balancing time in the office with remote work.
• Flexi Leave Days
• Get one extra paid leave day per quarter for what makes you happy.
• Take a floating public holiday
• Acknowledge a significant day your way with family and friends.
• Be rewarded
• Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
• We are one
• As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!