CRM Manager - Fixed Term

Specsavers; City of Port Phillip; Hybrid; AUD 90,000 - 125,000; Full time

Benefits offered by this job

Quarterly bonus scheme

Two free pairs of glasses each year

On-site free parking

Birthday

Volunteer

Professional Development

Social club

Job summary

Specsavers is seeking a CRM Manager to join the Marketing team on a 12‑month fixed term contract in Melbourne, with hybrid work and Port Melbourne in-office days. You will lead data-driven customer communications across lifecycle stages, drive retention and reactivation campaigns, and partner with cross-functional teams to optimise multi-channel program performance.

The role requires 4+ years in CRM or direct marketing, with proven ability to manage end-to-end campaigns and translate insights

Qualifications

• A minimum of 4 years’ experience in CRM or direct marketing, with a strong track record delivering campaigns across multiple channels including eDM, SMS and direct mail
• Proven ability to deliver end-to-end trade campaigns in partnership with marketing teams, from planning through to optimisation.
• Supported by a CRM Executive, ability to provide day-to-day oversight and guidance without direct line management responsibility.
• Advanced data capability, with experience in customer segmentation, campaign analysis, and translating insights into actionable recommendations to optimise performance
• Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and influence outcomes in a fast-paced environment
• Highly organised with excellent time management skills, able to prioritise competing deadlines while maintaining a high level of accuracy and attention to detail

Responsibilities

• Deliver high-impact, data-driven customer communications that strengthen engagement across the customer lifecycle.
• Develop and execute end-to-end CRM campaigns that support business objectives, particularly in driving retention, reactivation and conversion.
• Collaborate with internal stakeholders and cross-functional teams to ensure campaigns are strategically aligned, insight-led and delivered across channels.
• Continuously optimise performance through a test-and-learn approach, using data, segmentation and campaign insights to refine targeting and messaging.

Skills

CRM campaigns

Multi-channel marketing

Data segmentation

Stakeholder mgmt

Project management

Time management

Job description

At Specsavers, we know that to reach your full potential you need to work somewhere that will bring out your best. We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture.

In 2025, we were proudly recognised as one of Australia's Best Places to Work for the third consecutive year and ranked 12th on Fortune's list of the World's 25 Best Workplaces. Here's a taste of just some of our perks:

• Quarterly bonus scheme
• Two free pairs of glasses each year
• On-site free parking
• Birthday, Volunteer, Professional Development
• Fully funded social club - provides a wide range of activities throughout the year

So, if you like the sound of working for a company that’s dedicated to improving the lives of both their people and customers - we think you'd look good at Specsavers.

The role & team

The CRM Manager role sits within Specsavers Marketing department, which comprises of roughly 80 members based in Melbourne and works collaboratively with a global brand function. We are now looking for a CRM professional to join us on a 12-month fixed term contract.

Reporting directly into the Senior CRM Manager, you will be responsible for delivering high-impact, data-driven customer communications that strengthen engagement across the customer lifecycle. The role plays a key part in developing and executing end-to-end CRM campaigns that support business objectives, particularly in driving customer retention, reactivation and conversion. Working closely with internal stakeholders and cross-functional teams, the position ensures campaigns are strategically aligned, insight-led and delivered seamlessly across channels. A strong focus of the role is to continuously optimise performance through a test-and-learn approach, using data, segmentation and campaign insights to refine targeting, messaging and channel strategy.

We believe in adopting a hybrid approach to support our people and the future of work. When not working from an alternate location, this role will be based at our support office in Port Melbourne.

The skills we are looking for:

• A minimum of 4 years’ experience in CRM or direct marketing, with a strong track record delivering campaigns across multiple channels including eDM, SMS and direct mail
• Proven ability to deliver end-to-end trade campaigns in partnership with marketing teams, from planning through to optimisation.
• Supported by a CRM Executive, ability to provide day-to-day oversight and guidance without direct line management responsibility.
• Advanced data capability, with experience in customer segmentation, campaign analysis, and translating insights into actionable recommendations to optimise performance
• Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and influence outcomes in a fast-paced environment
• Highly organised with excellent time management skills, able to prioritise competing deadlines while maintaining a high level of accuracy and attention to detail

About Us

Specsavers are rated the market leader for eye tests, the retailer of choice for contact lenses and one of the fastest growing hearing providers in Australia and New Zealand. We are on a continual mission to transform eye and hearing health by eliminating preventable vision loss and blindness, including Glaucoma and Diabetes, through improved prevention and early detection, as well as providing accessible and affordable hearing care.

At Specsavers we believe a diverse, inclusive, and flexible culture enables our people to bring their whole selves to work and be proud of doing so. When it comes to flexibility, we understand that one size doesn't fit all. Our flexible working at Specsavers enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

Creating a great place to work for our people is pinnacle to us and along with our Behaviours is at the core of everything we do. We like to think it's a fun and positive