CRM & Loyalty Growth Leader

IKEA; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

IKEA Australia & New Zealand invites a seasoned marketing leader to helm the Customer Engagement & Loyalty program, with a focus on IKEA Family, CRM ecosystems and multi-channel engagement. You’ll translate global frameworks into locally relevant strategies that strengthen relationships and drive value.

You’ll combine strategic leadership with hands-on execution, use data and insights to deliver exceptional experiences across the customer journey, and lead a high-performing team across a matrix

Qualifications

• Significant experience in CRM, customer engagement and loyalty program management.
• Demonstrated ability to develop loyalty and CRM strategies and translate them into practical execution.
• Strong commercial and analytical acumen using data and performance metrics.

Responsibilities

• Lead the Customer Engagement & Loyalty team and develop country strategy.
• Own IKEA Family proposition and loyalty initiatives to increase engagement and value.
• Drive the CRM agenda including personalisation and customer journeys across channels.
• Collaborate with local and global stakeholders to adapt global strategies locally.
• Monitor performance and translate insights into actionable strategies.

Skills

CRM strategy

Leadership

Customer engagement

Data-driven

Stakeholder management

Education

Marketing degree

Business degree

Customer Analytics

Tools

Adobe Journey Optimizer

Job description

IKEA Australia & New Zealand invites a seasoned marketing leader to helm the Customer Engagement & Loyalty program, with a focus on IKEA Family, CRM ecosystems and multi-channel engagement. You’ll translate global frameworks into locally relevant strategies that strengthen relationships and drive value.

You’ll combine strategic leadership with hands-on execution, use data and insights to deliver exceptional experiences across the customer journey, and lead a high-performing team across a matrix