CRM & Digital Growth Specialist

Hill's Pet Nutrition; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive Company’s Hill’s ANZ is seeking a Digital and CRM Specialist in Sydney to drive 1st party customer acquisition and shape the digital landscape for a globally recognised pet nutrition brand. You will execute CRM strategies for AU/NZ, enhancing customer engagement and conversions while staying ahead of digital trends.

You will work on website updates, personalisation, and CRO, supporting omnichannel retailing and content syndication across partners, with a strong focus on

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in CRM strategy execution and digital engagement.
• Background in website updates, personalisation, and CRO.

Responsibilities

• CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
• Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
• Website Updates and Personalisation: Support website updates, ensuring a seamless and engaging user experience.
• Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
• Content Syndication and Digital Shelf Metrics: Collaborate on content syndication across our partners, ensuring consistent brand messaging.
• Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Skills

CRM strategy

Digital engagement

Website updates

Personalisation

CRO

Content syndication

Digital shelf metrics

Analytics

Education

Bachelor's degree in Marketing

Tools

Adobe Target

SFMC

Job description

Colgate-Palmolive Company’s Hill’s ANZ is seeking a Digital and CRM Specialist in Sydney to drive 1st party customer acquisition and shape the digital landscape for a globally recognised pet nutrition brand. You will execute CRM strategies for AU/NZ, enhancing customer engagement and conversions while staying ahead of digital trends.

You will work on website updates, personalisation, and CRO, supporting omnichannel retailing and content syndication across partners, with a strong focus on