CRM & Digital Growth Specialist

Colgate-Palmolive; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive’s Hill's ANZ unit seeks a Digital and CRM Specialist to drive the AU/NZ CRM strategy and 1st party customer growth. You will manage CRM initiatives, optimise the digital shelf, and lead personalisation and CRO efforts across web channels.

The role requires proven CRM execution, data-driven mindset, and collaboration with marketing, e-commerce, and content teams to stay ahead of digital trends.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience in CRM strategy execution and digital engagement.
• Experience with website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with ability to derive insights from data.

Responsibilities

• Execute Hill's AU/NZ CRM strategy to grow first-party customer base.
• Drive innovative approaches to enhance engagement, satisfaction, loyalty.
• Update and personalise website content for a seamless UX.
• Support onsite personalisation and CRO to maximise interactions.
• Collaborate on content syndication and digital shelf metrics.
• Report on digital shelf metrics and provide optimisation recommendations.

Skills

CRM strategy

digital engagement

website updates

personalisation

CRO

content syndication

digital shelf metrics

data analytics

cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Adobe Target

SFMC

Job description

Colgate-Palmolive’s Hill's ANZ unit seeks a Digital and CRM Specialist to drive the AU/NZ CRM strategy and 1st party customer growth. You will manage CRM initiatives, optimise the digital shelf, and lead personalisation and CRO efforts across web channels.

The role requires proven CRM execution, data-driven mindset, and collaboration with marketing, e-commerce, and content teams to stay ahead of digital trends.