CRM, Digital Experience & Data Specialist

Porsche Cars Australia; City of Melbourne; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive annual base salary

Subsidised private health insurance

Annual performance incentive bonuses

Access to subsidised vehicle leasing"

New vehicle and Group Brand discounts

Flexible work arrangements

Salary packaging opportunities

Paid Parental Leave benefits

Job summary

Porsche Cars Australia is seeking a CRM, Digital Experience & Data Specialist to strengthen data-led customer engagement across digital and retail touchpoints. Reporting to the CRM & Customer Insights Manager, this role delivers reporting, journey insights and digital experience initiatives that improve customer relevance, reduce friction and support practical dealer execution.

Working with international and local stakeholders, the successful candidate will optimise digital products, data

Qualifications

• Tertiary qualification in marketing or similar.
• Experience in digital or project management roles.
• Strong CRM and analytics capabilities.

Responsibilities

• Support the Digital Customer Experience strategy across platforms and touchpoints.
• Align digital initiatives with CRM strategy and engagement priorities.
• Deliver journey insights and performance reporting for KPI tracking.
• Collaborate with Porsche Centres, Porsche AG and external partners.

Skills

CRM expertise

Digital platforms

Data-driven analytics

Stakeholder management

Customer journey mapping

Team collaboration

Organizational skills

Education

Tertiary qualification in marketing or similar

Tools

Salesforce Marketing Cloud

Shopify

Miro

Job description

Join Porsche Australia: Drive Your Dreams

At Porsche, we don't just craft sports cars - we cultivate careers.

For 75 years, our unwavering commitment to Innovation, Design and Performance has defined our legacy and captivated our community.

We pride ourselves on integrating cutting-edge technology into every vehicle, setting the benchmark for an unparalleled customer experience.

About the Role: CRM, Digital Experience & Data Specialist

Porsche Cars Australia is seeking an experienced and commercially astute CRM, Digital Experience & Data Specialist to strengthen data-led customer engagement, CRM capability and Porsche's customer experience across digital and retail touchpoints.

Reporting to the CRM & Customer Insights Manager, this role delivers reporting, analysis, journey insights and digital experience initiatives that improve customer relevance, reduce friction and support practical dealer execution. Working closely with both international and local stakeholders, including the Porsche Dealer Network, the successful candidate will optimise digital products, data quality, CRM processes and platform capabilities for the Australian market.

Key Responsibilities

• Support the Digital Customer Experience strategy for Australia across customer-facing platforms, retail touchpoints and channels, recognising the shared role of PCA and Porsche Centres in delivering a premium customer experience

• Align digital customer experience initiatives with CRM strategy, customer engagement priorities, dealer requirements and insight-led decision-making

• Identify, coordinate and deliver digital experience initiatives based on customer, dealer and business needs, ensuring cross-functional alignment

• Monitor customer feedback, dealer input, user behaviour, industry trends and competitor activity to identify journey improvement opportunities

• Enhance digital brand interactions, national CRM activity and Porsche Centre processes, especially across online and physical retail touchpoints

• Collaborate with internal departments, Porsche Centres, Porsche AG and external partners to optimise digital products, services and platform capabilities for the Australian market

• Create, maintain and monitor end-to-end customer journey maps across online, offline, brand and Porsche Centre touchpoints

• Support regular customer lead, digital engagement and CRM performance reporting, including weekly and monthly KPI preparation

• Support CRM-related data governance and data quality activities by identifying issues, coordinating resolution with relevant stakeholders and helping maintain accurate customer and platform data

• Provide support to the CRM & Customer Insights Manager and broader business teams with ad-hoc analysis, reporting and project-related tasks

What You Offer

• Tertiary qualified in marketing or similar and a minimum of 5 years demonstrated experience working in a digital or project management role

• Passion for CRM, digital platforms, data-driven analytics and new technologies

• Customer journey mapping experience, including Miro boards

• eCommerce platform understanding; Shopify experience preferred

• Salesforce Marketing Cloud knowledge beneficial

• Proven stakeholder management experience

• Excellent interpersonal and communication skills

• Ability to work both independently and as part of a team

• Strong organisational skills with the ability to manage multiple priorities & projects

• Understanding of sales and dealership processes in the automotive industry is an asset

• Entrepreneurial mindset with the ability to take initiative and influence outcomes

What We Offer

• Competitive annual base salary

• Subsidised private health insurance

• Annual performance incentive bonuses

• Access to subsidised vehicle leasing scheme

• New vehicle and Group Brand discounts

• Flexible work arrangements

• Salary packaging opportunities

• Paid Parental Leave benefits

Diversity, Equity & Inclusion at Porsche

At Porsche, we're driven by people. We're committed to creating a workplace where everyone feels respected, valued, and empowered to contribute. We actively seek diverse perspectives, foster inclusive leadership, and provide equitable opportunities for growth.

By embracing diversity and building a culture of belonging, we strengthen our team and our impact. Join us in shaping a more inclusive future - together.