Creative Strategist (Growth)

CoreFlow; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Top compensation

Visa sponsorship

Relocation help

Equity upside

Daily team lunch

Workspace budget

Sydney office

Job summary

CoreFlow is hiring to own a performance creative engine end-to-end, driving growth through insight-led concepting, rapid production, and rigorous testing. You’ll scale winning ideas across markets by localizing language, visuals, and contextual cues.

You’ll work with AI-native tools and a production network to maintain quality while increasing output, aiming for repeatable, fast-growth results.

Qualifications

• Proven track record of performance creative driving growth.
• Instincts for hooks, concepts, storytelling, offers, audiences.
• Strong analytical judgment and data-driven decision making.
• Systems mindset for end-to-end research, ideation, production, testing.
• Comfort with AI-native creative tools and evolving workflows.
• Ability to balance strategy and execution without losing quality.
• Strong cultural judgment across languages, markets, and audiences.
• Hunger to own a major growth lever and targets.

Responsibilities

• Own our performance creative engine end-to-end from insights to production and iteration.
• Build and operate a high-volume, multi-market system for winning creative.
• Localize language, casting, and cultural cues for native audience feel.
• Create a fast, structured testing program and act on performance data.
• Develop a production network with creators, editors, designers, and AI tools.
• Establish clear feedback loops and a taxonomy to capture learnings.

Skills

Performance creative

Hooks & storytelling

Analytical judgment

Systems thinking

AI-native tools

Strategy to execution

Localization awareness

Ownership mindset

Tools

AI tools

Creative workflows

Testing platforms

Job description

About us

• We’re building a new category of interactive entertainment powered by AI characters, image, video, and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.

• We work in‑person in Sydney, Australia, and hire globally.

How we work

• User‑first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.

• High agency, high ownership: We own outcomes end‑to‑end. When something goes wrong, we take responsibility and fix it.

• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you’ll do

You’ll own our performance creative engine end‑to‑end, from customer insights and concepts to production, testing, and iteration.

You won’t make every ad yourself. You’ll build and operate the system that consistently produces winning creative at high volume across markets and languages.

Example projects

• Build our creative intelligence system. Study our ads, competitors, customers, cultural trends, and platform‑native content to identify new hooks, formats, desires, and creative opportunities.

• Create a high‑velocity testing program. Turn hypotheses into clear concepts and briefs, launch structured tests, and use performance data to decide what to iterate, scale, or kill.

• Build an AI-native production engine. Develop workflows that rapidly generate new characters, scenes, scripts, voices, images, and videos without sacrificing creative quality.

• Scale winning ideas across markets. Localize language, characters, casting, settings, and cultural cues so concepts feel native to each audience,not like superficial translations.

• Turn winners into creative families. Take a successful concept and systematically explore new hooks, characters, formats, stories, and audiences without losing what made it work.

• Build the production network. Find and manage the right creators, editors, designers, agencies, and AI tools to increase output while maintaining a high quality bar.

• Create the feedback loop. Establish a clear taxonomy and reporting system so every creative teaches us something and the team compounds its knowledge over time.

What you’ll bring

• A track record of developing performance creative that drove meaningful growth for a consumer product.

• Exceptional instincts for hooks, concepts, storytelling, offers, audiences, and platform‑native formats.

• Strong analytical judgment. You can read creative performance, separate signal from noise, and turn results into better ideas.

• A systems mindset. You naturally think about how research, ideation, production, testing, and iteration should work together.

• Comfort working with AI‑native creative tools and rapidly evolving production workflows.

• The ability to move between strategy and execution. You don’t need to produce every asset yourself, but you’re close enough to the craft to prototype ideas, improve weak work, and maintain the quality bar.

• Strong cultural judgment when adapting creative across languages, markets, and audiences.

• Hunger to win. You want ownership of a major growth lever, ambitious targets, and responsibility for the outcome.

What success looks like

• We generate more genuinely distinct, high‑quality concepts,not merely more variations.

• Creative testing becomes faster, more structured, and more informative.

• Winning ideas are identified early and scaled further.

• Localized creative performs because it feels native to its audience.

• Our creative knowledge compounds instead of disappearing across campaigns and production partners.

• Creative stops being constrained by individual production capacity and becomes a repeatable growth engine.

What we offer

• Top‑of‑market compensation with meaningful equity upside.

• Real ownership from day one. You’ll own one of the company’s most important growth systems.

• Fast‑growing scope. As your impact grows, your responsibility and compensation should grow with it.

• A company card for food, coffee, tools, and anything that helps you do your best work.

• Daily team lunch and dinner at the office.

• An unlimited workspace budget to build your ideal setup.

• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.

• We review compensation every six months.

• Bonuses reward past impact, and raises reflect your new level.

Our interview process

1. Intro call: 15 minutes to align on the role and company.

2. Founder interview: Go deep on what you’ve built, how you think, and how you work.

3. Creative interview: Walk through work you’re proud of, dissect existing ads, and show how you turn performance signals into new concepts.

4. Paid work trial: Spend three days with us in Sydney working on a real creative problem. We cover travel and accommodation if needed.

5. Offer: If it’s a strong fit, we move quickly.