Coordinator, Content Marketing

PageUp People Limited; City of Melbourne; Hybrid; AUD 70,000 - 100,000; Full time

Job summary

Deakin University is seeking a proactive Coordinator, Content Marketing to lead content projects, analyse performance data and translate insights into action across University channels.

You will identify opportunities for improvement, collaborate with stakeholders, and deliver brand-aligned communications that support Deakin’s marketing priorities. The role offers hybrid work options and diverse content challenges across campaigns and publications.

Qualifications

• Degree with substantial subsequent experience; or extensive experience in technical or administrative fields; or equivalent combination of experience and education/training.
• Experience coordinating, leading and delivering complex work.
• Knowledge of content marketing principles, editorial standards, and user-centred communication strategies, particularly in a higher education or large organisational context.
• Excellent organisational and project management skills, with the ability to work independently, manage competing priorities, and meet deadlines.
• A solid understanding of SEO and AEO, with experience supporting or delivering training for writers and contributors.

Responsibilities

• Lead and coordinate content projects from concept to delivery.
• Analyse content and performance data to provide insights to support decision-making.
• Identify opportunities for improvement and implement change across content and communications activities.
• Build and maintain strong stakeholder relationships delivering practical solutions that meet business needs.
• Support capability development through constructive feedback and knowledge sharing.

Skills

Content marketing principles

Editorial standards

User-centred communication

Project management

SEO/AEO knowledge

Stakeholder management

Higher education familiarity

Education

Degree with substantial experience

Job description

Job no: 589124
Work type: Full-time
Location: Geelong - City, Melbourne - Burwood
Categories: Marketing and Communications

• Based at our Melbourne Burwood or Geelong Waterfront Campus + hybrid work arrangements
• Full-time and continuing

About the role:

The Coordinator, Content Marketing plays an important role in developing and delivering engaging, audience-focused content and communications across Deakin’s channels. Working across a diverse mix of projects, the role helps strengthen Deakin’s brand, connect with key audiences and support broader marketing priorities.

The role contributes to the ongoing evolution of Deakin’s Content Hub, supports the delivery of recruitment publications and contributes to communications planning and the development of campaign and advertising content. There is plenty of variety, with opportunities to take content from idea through to delivery and find creative ways to bring Deakin’s stories, expertise and experience to life.

Working closely with colleagues and stakeholders across the University, the Coordinator uses strong content expertise, audience insight and sound judgment to turn complex information into clear, engaging and brand aligned communications.

We’re looking for a proactive, organised content professional who enjoys building strong relationships, leading projects and delivering great work in a dynamic environment.

As a Coordinator, Content Marketing, you will:

• Lead and coordinate content projects from concept to delivery.
• Analyse content and performance data to provide insights to support decision-making.
• Identify opportunities for improvement and implement change across content and communications activities.
• Build and maintain strong stakeholder relationships delivering practical solutions that meet business needs.
• Support capability development through constructive feedback and knowledge sharing.

To be successful, you’ll have:

• Degree with substantial subsequent experience; and or extensive experience management expertise in technical or administrative fields; or equivalent combination of experience and/or education/training.
• Experience coordinating, leading and delivering complex work.
• Knowledge of content marketing principles, editorial standards, and user-centred communication strategies, particularly in a higher education or alarge organisational context.
• Excellent organisational and project management skills, with the ability to work independently, manage competing priorities, and meet deadlines.
• A solid understanding of SEO and AEO, with experience supporting or delivering training for writers and contributors.

Applications for this position close on 15 Oct 2026

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangementsto help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Pre-employment safety and suitability checks: In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.

Candidates may be asked to declare whether they have been investigated for an allegation of Gender‑based Violence, or determined to have engaged in conduct that constitutes Gender‑based Violence during the course of their previous employment, or otherwise in a legal process. A declaration is not required from individuals who have experienced gender‑based violence. A ‘Yes’ response does not automatically exclude a candidate from employment, and any information provided will be treated confidentially and considered only for relevance to the role and the University’s safety obligations.