Content Operations Specialist

Treasury Wine Estates; City of Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar

Job summary

Treasury Wine Estates in Melbourne is seeking a Content Operations Specialist to own and optimise our global Product Information Management (PIM) and Digital Asset Management (DAM) platforms. You will drive governance, adoption, and scalable content operations across the business.

You’ll lead governance, data quality controls, and cross‑functional initiatives, partnering with regional and global teams to maximise platform value.

Qualifications

• Experience managing PIM, DAM, CMS or ERP platforms at enterprise scale.
• Strong knowledge of PIM/DAM governance and data quality standards.
• Experience driving platform adoption, training and user enablement.

Responsibilities

• Own administration and optimisation of global PIM and DAM platforms.
• Establish governance, standards and data quality controls across platforms.
• Drive process improvements to increase efficiency, adoption and scalability.
• Partner with global teams to maximise platform value and user adoption.
• Deliver training, guidance and support to build capability across regions.
• Monitor platform KPIs and provide reporting, insights and recommendations.
• Manage vendors, assess new features and influence platform roadmaps.
• Leverage AI and emerging technologies to drive continuous improvement.

Skills

PIM management

DAM governance

CMS/ERP platforms

Data quality controls

Stakeholder management

Digital assets management

AI literacy

Tools

PIM platforms

DAM platforms

CMS systems

Job description

About us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE
we are led everyday by our purpose, Boldly Cultivating. We are boldly
cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine
brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.

Learn more about life at TWE https://www.tweglobal.com/life-at-twe and our
renowned portfolio of global brands https://www.tweglobal.com/brands.

About the role

As the Content Operations Specialist, based in Melbourne, you'll own and
optimise our global Product Information Management (PIM) and Digital Asset Management (DAM) platforms, driving governance, adoption, continuous improvement and scalable content operations across the business.

• Own administration and optimisation of global PIM and DAM platforms.
• Establish governance, standards and data quality controls across platforms.
• Drive process improvements to increase efficiency, adoption and scalability.
• Partner with global teams to maximise platform value and user adoption.
• Deliver training, guidance and support to build capability across regions.
• Monitor platform KPIs and provide reporting, insights and recommendations.
• Manage vendors, assess new features and influence platform roadmaps.
• Leverage AI and emerging technologies to drive continuous improvement.

Who we’re looking for

We're seeking a highly organised and detail-oriented content professional who
thrives in a fast-paced environment and enjoys bringing together people,
processes and technology to deliver exceptional digital experiences. You'll bring:

• Experience managing PIM, DAM, CMS or ERP platforms at enterprise scale.
• Strong knowledge of PIM and DAM governance, standards and data quality.
• Experience driving platform adoption, training and user enablement.
• Proven ability to optimise workflows and improve operational efficiency.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience managing product data, metadata and digital assets.
• Data-driven with experience reporting on platform usage and performance.
• Strong problem-solving skills with a focus on continuous improvement.
• AI literacy is highly regarded to reduce redundancy and improve processes.

Why you’ll love it here

Our culture is built on bringing our whole selves, being courageous and
delivering together – it’s our DNA and the heart of who we are at TWE. At TWE
we’re proud of our people, our brands, and the shared passion that brings us the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.
• Paid parental/partner leave
• TWE for Me Day – Take a day to celebrate your birthday, take a long weekend,
  spend time with friends and family, or simply switch off and relax at home -
  it is entirely up to you!
• We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.

Discover more about benefits at TWE here

https://www.tweglobal.com/life-at-twe/benefits.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE
embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.