Content Designer

Teachers Health Fund; City of Brisbane; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Leave benefits

Hybrid work model

Subsidised private health insurance

Discounts on products/services

Wellbeing program

Public transport accessibility

Job summary

Teachers Health Fund is seeking a talented Content Designer, CRM & Lifecycle to shape meaningful customer experiences across the member journey, designing personalised content for acquisition, onboarding, engagement, retention and advocacy across direct marketing channels.

Working within our CRM & Lifecycle Marketing team, you’ll blend creativity, data and behavioural insights to influence outcomes and business growth while aligning with brand standards and regulatory expectations.

Qualifications

• 5+ years' experience in content, CRM or lifecycle marketing.
• Experience creating content as part of end-to-end customer journeys.
• Experience in regulated industries such as health, insurance, financial services or banking.
• Strong editing skills and exceptional attention to detail.
• Relevant tertiary qualifications in Communications, Design, Journalism or a related discipline.

Responsibilities

• Design and optimise customer communications across email, SMS, push notifications and other CRM channels as part of connected customer journeys.
• Develop personalised content tailored to customer lifecycle stage, behaviour and audience segments to support acquisition, onboarding, engagement, retention and growth.
• Partner with Lifecycle Marketers and stakeholders to deliver end-to-end customer journeys that drive engagement, conversion and member value.
• Use customer insights, behavioural data, testing and performance results to continuously optimise engagement, conversion and customer experience outcomes.
• Ensure all communications align with brand standards, customer needs and business objectives.
• Develop and execute content testing and optimisation activities, including subject lines, messaging, content structure and calls to action.

Skills

CRM marketing

Lifecycle marketing

Content creation

End-to-end journeys

Data-driven

Personalisation

Editing

Campaign optimisation

Stakeholder management

Regulated industry knowledge

Education

Bachelor's or higher in Communications, Design, Journalism or related

Job description

We're looking for a talented Content Designer, CRM & Lifecycle to help shape meaningful customer experiences across every stage of the member journey. Working within our CRM & Lifecycle Marketing team, you'll create compelling, personalised content that drives acquisition, onboarding, engagement, retention and advocacy across direct marketing channels.
This is an exciting opportunity for a customer-centric content specialist who loves combining creativity, data and behavioural insights to influence customer outcomes and business growth.

What we have to offer?
We at Teachers Health have a lot to offer,

• Attractive leave benefits
• Hybrid working model (flex your work/life balance)
• Subsidised private health insurance
• Discounts on our products and services
• Generous employee wellbeing program
• Easily accessible by public transport

What will you do?

• Design and optimise customer communications across email, SMS, push notifications and other CRM channels as part of connected customer journeys.
• Develop personalised content tailored to customer lifecycle stage, behaviour and audience segments to support acquisition, onboarding, engagement, retention and growth.
• Partner with Lifecycle Marketers and stakeholders to deliver end-to-end customer journeys that drive engagement, conversion and member value.
• Use customer insights, behavioural data, testing and performance results to continuously optimise engagement, conversion and customer experience outcomes.
• Ensure all communications align with brand standards, customer needs and business objectives.
• Develop and execute content testing and optimisation activities, including subject lines, messaging, content structure and calls to action.

What are we looking for?

• 5+ years' experience in content, CRM or lifecycle marketing.
• Proven experience creating content that drives engagement & conversion.
• Experience creating content as part of end-to-end customer journeys rather than standalone campaigns.
• Experience in a regulated industry such as health, insurance, financial services or banking will be highly regarded.
• Strong understanding of customer journeys and lifecycle marketing.
• Experience developing personalised and segmented communications.
• Strong editing skills and exceptional attention to detail.
• Experience using performance data to optimise content outcomes.
• Excellent stakeholder management and collaboration skills.
• Relevant tertiary qualifications in Communications, Design, Journalism or a related discipline.

Who are we?
Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+. Applicants can request an adjustment at any stage during the recruitment process by getting in touch with ****@teachershealth.com.au