Content Designer

Teachers Federation Health Ltd; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Subsidised private health insurance

Discounts on products and services

Attractive leave benefits

Hybrid working model

Generous wellbeing program

Accessible by public transport

Job summary

Teachers Health in Sydney is seeking a Content Designer, CRM & Lifecycle to craft personalised member communications across email, SMS, push and other channels. You’ll shape journeys from onboarding to retention, using insights to improve engagement and outcomes.

Join a customer‑centred marketing team in a hybrid role with strong collaboration across stakeholders. You’ll blend creativity with data and regulatory awareness to drive growth and member value within a not‑for‑profit health fund.

Qualifications

• 5+ years’ experience in content, CRM or lifecycle marketing.
• Proven experience creating content that drives engagement & conversion.
• Experience creating content as part of end‑to‑end customer journeys rather than standalone campaigns.
• Experience in regulated industries such as health, insurance, financial services or banking is highly regarded.
• Strong understanding of customer journeys and lifecycle marketing.
• Experience developing personalised and segmented communications.
• Strong editing skills and exceptional attention to detail.
• Experience using performance data to optimise content outcomes.
• Excellent stakeholder management and collaboration skills.

Responsibilities

• Design and optimise customer communications across email, SMS, push notifications and other CRM channels.
• Develop personalised content tailored to lifecycle stages, behaviour and audience segments.
• Partner with Lifecycle Marketers and stakeholders to deliver end‑to‑end journeys that drive engagement and value.
• Use customer insights and testing to continuously optimise engagement and outcomes.
• Ensure all communications align with brand standards, customer needs and business objectives.
• Develop and execute content testing and optimisation activities, including subject lines and calls to action.

Skills

CRM lifecycle marketing

Content design

Editing & proofreading

Stakeholder management

Data-driven decision making

Personalised communications

Storytelling & writing

Education

Bachelor’s degree in Communications, Design, Journalism or related field

Job description

We’re looking for a talented Content Designer, CRM & Lifecycle to help shape meaningful customer experiences across every stage of the member journey. Working within our CRM & Lifecycle Marketing team, you’ll create compelling, personalised content that drives acquisition, onboarding, engagement, retention and advocacy across direct marketing channels. This is an exciting opportunity for a customer‑centric content specialist who loves combining creativity, data and behavioural insights to influence customer outcomes and business growth.

What we have to offer?

• Subsidised private health insurance and discounts on our products and services

• Attractive leave benefits
• Hybrid working model (flex your work/life balance)
• Subsidised private health insurance
• Discounts on our products and services
• Generous employee wellbeing program
• Easily accessible by public transport

What will you do?

• Design and optimise customer communications across email, SMS, push notifications and other CRM channels as part of connected customer journeys.
• Develop personalised content tailored to customer lifecycle stage, behaviour and audience segments to support acquisition, onboarding, engagement, retention and growth.
• Partner with Lifecycle Marketers and stakeholders to deliver end‑to‑end customer journeys that drive engagement, conversion and member value.
• Use customer insights, behavioural data, testing and performance results to continuously optimise engagement, conversion and customer experience outcomes.
• Ensure all communications align with brand standards, customer needs and business objectives.
• Develop and execute content testing and optimisation activities, including subject lines, messaging, content structure and calls to action.

What are we looking for?

• 5+ years’ experience in content, CRM or lifecycle marketing.
• Proven experience creating content that drives engagement & conversion.
• Experience creating content as part of end‑to‑end customer journeys rather than standalone campaigns.
• Experience in a regulated industry such as health, insurance, financial services or banking will be highly regarded.
• Strong understanding of customer journeys and lifecycle marketing.
• Experience developing personalised and segmented communications.
• Strong editing skills and exceptional attention to detail.
• Experience using performance data to optimise content outcomes.
• Excellent stakeholder management and collaboration skills.
• Relevant tertiary qualifications in Communications, Design, Journalism or a related discipline.

Who are we?

Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+. Applicants can request an adjustment at any stage during the recruitment process by getting in touch with [e-mail]

The Diversity Council Australia has recognised our ongoing commitment to fostering an inclusive culture. We've consistently exceeded the Australian Workforce average in their Inclusion@Work Index and are thrilled to be named an inclusive employer once again for 2025-2026.