Content & Creator Specialist – Influencers, Partnerships & Events

BWS; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Discount card for ALH brands

Health and wellbeing programs

Learning and development opportunities

Employee discounts across Endeavour/AL

Job summary

BWS, part of Endeavour Group, is looking for a Content & Creator Specialist to own the Creator Squad, scale influencer partnerships, and lead major activations across social, PR and live experiences.

Based in Sydney at our Barangaroo office, you will set strategy, pitch creator programs to suppliers, collaborate with agencies, and oversee live shoots and events.

Qualifications

• 4+ years' experience in influencer marketing or creator partnerships for consumer brands or agencies.
• Deep connections across Australian creator networks and talent agents.
• Hands-on event production experience for live activations and content.
• Ability to pitch programs to commercial partners and manage budgets.
• Familiarity with ABAC guidelines or highly regulated industries is a plus.
• Strong collaborative communication and agency accountability skills.

Responsibilities

• Lead the BWS Creator Squad: end-to-end management of influencer network, outreach, contracting, and campaign briefs.
• Drive cultural activations across flagship properties with talent logistics, shoots and PR amplification.
• Partner with suppliers to pitch and co-fund high-impact creator programs.
• Oversee social-first production across organic and paid channels with agency partners.
• Manage agency workflows and align with internal Legal/ABAC, E-comm, and Trade teams.
• Track ROI and present post-campaign analyses for future creator strategies.

Skills

Influencer marketing

Creator networks

Event production

Budget management

Commercial acumen

Regulatory awareness

Negotiation

Communication

Job description

Content & Creator Specialist – Influencers, Partnerships & Events

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we're the biggest local bottle shop in Australia. We're on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

About the Role

• Bring your passion, feel the energy
• Join a high-performing Marketing team!
• Sydney-based, working from our new Barangaroo office.

Are you equal parts trend-obsessed, creator-savvy, and commercially minded?

We are looking for a Brand Content Specialist to own the BWS Creator Squad, scale our influencer partnerships, and lead our biggest cultural activations.

You will be the mastermind connecting BWS with Australia’s creator community and bringing hero campaigns—like the Cool Room event series, BWYASSS, Nice Drops, and AFL sports sponsorships—to life across social, PR, and live experiences.

You won't just be executing briefs; you’ll be setting the strategy, pitching supplier-backed creator programs, collaborating with premier agency partners, and directing live shoot moments.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Lead the BWS Creator Squad: Drive end-to-end management of our influencer and creator network, from outreach, contracting, and campaign briefing to long-term advocacy and ABAC regulatory compliance.
• Drive Cultural Activations: Lead content and creator integration across flagship properties (Cool Room, AFL, BWYASSS, Always On), managing talent logistics, event shoots, and PR amplification.
• Commercial & Supplier Strategy: Partner with Mixin and key beverage suppliers to pitch, sell, and co-fund high-impact creator programs.
• Social-First Production & Guidance: Oversee creator and event content across organic and paid channels, collaborating closely with our Social Marketing Specialist and agency village.
• Agency & Stakeholder Leadership: Manage agency workflows (Present Company, production partners) while aligning with internal Legal/ABAC, E-comm, Media, and Trade teams.
• Reporting & ROI: Track reach, engagement, attendance, and sentiment across campaigns to refine future creator strategies and present post-campaign analyses (PCAs).

What do we need from you

Now let’s talk about you:

• 4+ Years Experience: Proven track record managing influencer marketing, creator programs, or content partnerships within a consumer brand (retail, FMCG, lifestyle, beverage) or creative agency.
• Creator & Cultural Network: Deep connections across Australian creator networks, talent agents, and social trends.
• Event & Production Experience: Hands-on experience in capturing, editing, and directing event-led content and live activations.
• Commercial Acumen: Ability to pitch programs to commercial partners/suppliers and comfortably manage budgets.
• Regulatory Awareness: Familiarity with ABAC (Alcohol Beverages Advertising Code) guidelines or experience working in highly regulated industries is a strong plus.
• Collaborative Communicator: Confident negotiating contracts, pitching ideas, and holding creative agencies accountable to high standards.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career? This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup