Content Creator / Marketing Assistant - Full Time

Whif; Brisbane; On-site; AUD 55,000 - 90,000; Full time

Benefits offered by this job

Staff discounts

Early access to new releases

Job summary

Whif, Brendale-based, is seeking a Content Creator/Marketing Assistant to join Australia’s fast-growing fragrance brand. You’ll own the social content, campaigns, and brand storytelling, turning ideas into high-performing visuals and copy.

In this on-site role, you’ll film regularly, edit photos and videos using Canva, Photoshop, and CapCut, manage posts across TikTok, Instagram and Facebook, and work closely with founders and the team to grow engagement and sales.

Qualifications

• 1+ years in marketing, social media, or content creation.
• Experience with ecommerce or beauty brands is a bonus.
• Comfortable on camera for organic and paid content.

Responsibilities

• Content creation: shoot, edit, and produce photos, videos and social content showing our fragrances.
• Marketing collateral: refresh branding to keep visuals fun and on-brand.
• Social media management: plan posts, engage communities, grow followers.
• Campaign execution: plan, film, edit, and report ad campaigns aligned with brand goals.
• Community management: grow our Facebook group and organise events.
• Brand storytelling: write captions and product descriptions in Whif’s tone.
• Creative asset management: maintain a clean, on-brand content library.
• Performance tracking: monitor metrics and provide insights.

Skills

Content creation

Social media

Video editing

Brand storytelling

Communication

Tools

Canva

Photoshop

CapCut

Job description

Content Creator / Marketing Assistant - Full Time

Content Creator/ Marketing Assistant
Location: Brendale, QLD
Employment Type: Full Time - on site
Immediate Start preferred.

Join the team behind one of Australia’s fastest-growing fragrance brands.

Whif isn’t your average perfume brand—we’re the designer-inspired, vegan fragrance label shaking up the industry and winning over customers nationwide. In just 18 months, we’ve sold nearly 1,000,000 bottles and built a loyal fanbase who love luxury scents without the luxury markup.

We’re now looking for a talented Content Creator/ Marketing Assistant to join our Brendale Head Office. You’ll be the creative force behind our social media, content campaigns, and brand storytelling - helping us make every scroll, click, and view count.

If you thrive in a fast-paced environment, love turning ideas into high-performing content, and can switch between creative and analytical thinking with ease, we want you on our team.

Content Creator/ Marketing Assistant
Location: Brendale, QLD
Employment Type: Full Time - on site
Immediate Start preferred.

Join the team behind one of Australia’s fastest-growing fragrance brands.

Whif isn’t your average perfume brand—we’re the designer-inspired, vegan fragrance label shaking up the industry and winning over customers nationwide. In just 18 months, we’ve sold nearly 1,000,000 bottles and built a loyal fanbase who love luxury scents without the luxury markup.

We’re now looking for a talented Content Creator/ Marketing Assistant to join our Brendale Head Office. You’ll be the creative force behind our social media, content campaigns, and brand storytelling - helping us make every scroll, click, and view count.

If you thrive in a fast-paced environment, love turning ideas into high-performing content, and can switch between creative and analytical thinking with ease, we want you on our team.

Your Daily Responsibilities

• Content Creation: Be comfortable in front of camera. Shoot, edit, and produce engaging photos, videos, and social content that showcase our fragrances and brand personality.

• Marketing Master: Curate and refresh our marketing collateral like a pro – keeping our brand looking fun, fresh, fierce, and flawlessly on-point.

• Social Media Management: Plan and schedule posts across multiple platforms, engage with our community, and grow our following with content that stops the scroll.

• Creative Mastery: Experience with Tools like Canva, Photoshop, and video editing software (Capcut) to craft eye-popping visuals and videos that turn "likes" into loyal followers and customers.

• PR & UGC Engagement: Develop and maintain relationships with media, influencers, and creators to generate brand coverage and user-generated content.

• Campaign Execution: ad campaign planning and execution from concept, ad filming, editing to reporting, ensuring alignment with brand objectives.

• Community Management: Manage and grow our Facebook group, organise community events, and nurture a loyal brand community.

• Brand Storytelling: Write compelling captions, ad copy, and product descriptions that align with Whif’s confident, playful, and casual tone.

• Creative Asset Management: Keep our content library organised and up to date, ensuring all marketing materials are on-brand and ready to use.

• Performance Tracking: Monitor social media and campaign performance, providing insights and recommendations to improve results.
  

What We’re Looking For

• Experience: 1+ years in a marketing, social media, or content creation role (e-commerce or beauty industry experience is a bonus).

• Social Media and Ads Savvy: Confident being in front of a camera to film for organics and Paid ads (THIS IS NON-NEGOTIABLE). Manage platforms TikTok, Instagram, Facebook, and other platforms to drive engagement and sales.

• Confident being in front of a camera to film for organics and Paid ads (THIS IS NON-NEGOTIABLE).

• Organised & Proactive: Able to manage multiple projects, meet deadlines, and work both independently and collaboratively. reporting straight to management.

• Strong Communicator: Excellent written and verbal communication skills with an eye for detail and brand consistency.

• Analytical Mindset: Dive deep into marketing channels, analytics, and insights, turning numbers into next-level strategies that boost our growth.

• Chat: Excel in verbal and written communication skills to collab seamlessly with Teams, Founders, and our Customers.
  

Why You’ll Love Working at Whif

• Creative Freedom: Your ideas will help shape the look, feel, and voice of one of Australia’s fastest-growing fragrance brands.

• Career Growth: Be part of a rapidly scaling e-commerce business with opportunities to expand your skills and responsibilities.

• Fun, Supportive Team: Work in a collaborative environment that values fresh ideas and results.

• Product Perks: Enjoy generous staff discounts and early access to new releases.

• Modern Workspace: Based in our Brendale HQ with a casual, creative atmosphere.

Please ONLY apply if you have confidence in filming regularly (daily/weekly) in front of a camera - this is a non-negotiable requirement for this position.