Content & Automation Marketing Consultant

HBF Health; Perth; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Free hospital insurance

Volunteering days

Corporate discounts

Hybrid work

Job summary

HBF Health is seeking a Content & Automation Marketing Consultant in Perth to lead content creation and personalised member communications within the Wellness & Rewards Program. You will collaborate with marketing, health and wellness teams to design, build and optimise campaigns across channels, driving engagement and retention.

You will balance creativity with data-driven decision-making, delivering high-quality content such as articles, quizzes and campaigns while maintaining governance and

Qualifications

• Experience in content writing, marketing automation, digital marketing or a related field.
• Strong ability to create engaging written and visual communications with a keen eye for detail and quality.
• Experience building and executing campaigns using email marketing or customer engagement platforms such as Salesforce Marketing Cloud, HubSpot, CleverTap or similar.
• Demonstrated ability to analyse data and insights and translate them into effective communication strategies and campaigns.
• Excellent stakeholder management, collaboration and communication skills, with the ability to manage multiple priorities.
• Knowledge of customer communications, brand governance, compliance requirements and member experience principles.

Responsibilities

• Create and deliver high-quality content including articles, blogs, quizzes, challenges and marketing communications for HBF's Wellness & Rewards Program.
• Design, build and deploy personalised member communication journeys across email, in-app and digital channels.
• Develop messaging frameworks and lifecycle communications that support member engagement, wellbeing and retention.
• Monitor campaign and content performance, using insights and data to continually optimise results.
• Maintain content calendars, journey documentation and governance processes to support efficient delivery.
• Collaborate with a broad range of stakeholders to ensure communications align with brand standards, member needs and business objectives.

Skills

Content writing

Marketing automation

Digital marketing

Data analysis

Stakeholder management

Tools

Salesforce Marketing Cloud

HubSpot

CleverTap

Job description

• FREE Corporate Gold Hospital Insurance (for you and your family)
• 2 volunteering days per year
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels
• Centrally located CBD office with discounted onsite barista
• Hybrid working arrangements available

This is a full-time position based in Perth on a 12-month fixed-term basis.

About the Role

As our Content & Automation Marketing Consultant, you'll play a key role in creating engaging content and personalised member communication journeys within HBF's Wellness & Rewards Program. Working closely with marketing, health and wellness, and experience teams, you'll design, build and optimise content and automated campaigns that drive engagement, support wellbeing outcomes and enhance the member experience. You'll combine creativity with data-driven decision-making to deliver meaningful communications that make a real impact.

In this role, you will:

• Create and deliver high-quality content including articles, blogs, quizzes, challenges and marketing communications for HBF's Wellness & Rewards Program.
• Design, build and deploy personalised member communication journeys across email, in-app and digital channels.
• Develop messaging frameworks and lifecycle communications that support member engagement, wellbeing and retention.
• Monitor campaign and content performance, using insights and data to continually optimise results.
• Maintain content calendars, journey documentation and governance processes to support efficient delivery.
• Collaborate with a broad range of stakeholders to ensure communications align with brand standards, member needs and business objectives.

About You

You're a creative and detail-oriented marketing professional who enjoys bringing content and customer journeys to life. You have a strong understanding of digital communications and marketing automation, and you're comfortable balancing hands-on delivery with analysis and continuous improvement. Most importantly, you're passionate about creating engaging experiences that connect with customers and drive meaningful outcomes.

Ideally, we're looking for:

• Experience in content writing, marketing automation, digital marketing or a related field.
• Strong ability to create engaging written and visual communications with a keen eye for detail and quality.
• Experience building and executing campaigns using email marketing or customer engagement platforms such as Salesforce Marketing Cloud, HubSpot, CleverTap or similar.
• Demonstrated ability to analyse data and insights and translate them into effective communication strategies and campaigns.
• Excellent stakeholder management, collaboration and communication skills, with the ability to manage multiple priorities.
• Knowledge of customer communications, brand governance, compliance requirements and member experience principles.

Inclusion and Accessibility

At HBF, we believe in the potential of every individual. We're committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.

We want you to Be You, Be Bold, and feel supported every step of the way. If you require any adjustments or alternative formats during the recruitment process, please contact us at [e-mail].

Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia.

To learn more about our commitments visit: Community Initiatives | HBF Health Insurance