Content Marketing Manager

HCF group; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave (18 weeks)

Job summary

HCF is seeking an experienced Content Marketing Manager to lead our content strategy and bring our brand to life across digital and traditional channels. You’ll craft engaging content for members, work with internal teams and external partners, and ensure consistency with HCF’s brand and purpose.

You’ll have 7+ years in content marketing with strong storytelling, and experience managing complex programs across channels including social, video and articles.

Qualifications

• 7+ years’ experience in content marketing or related discipline.
• Experience developing strategies across channels including social media and video.
• Strong writing, editing, and storytelling for different audiences.
• Experience managing complex content programs from concept to delivery.
• Strong stakeholder management with senior leaders and partners.
• Experience using data and metrics to optimise content.

Responsibilities

• Lead content strategy across owned and partner channels.
• Develop and deliver high-quality, engaging content that builds brand awareness.
• Collaborate with internal teams, agencies and external partners to ensure consistency and impact.

Skills

Content marketing

Editorial production

Communications

Stakeholder management

Data-driven optimisation

Project management

Regulated environment experience

Education

Tertiary qualifications

Tools

Social media

Video production

Article production

Job description

Lead HCF’s content strategy and bring our brand to life through engaging, member-focused content across digital and traditional channels.

About the role

We’re looking for an experienced Content Marketing Manager to join HCF’s Brand, Content & Partnerships team. Reporting to the Senior Content Marketing Manager, you’ll play a key role in developing and delivering HCF’s content strategy across owned and partner channels. You’ll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members. From editorial and digital content to social media, video and integrated campaigns, you’ll work closely with internal teams, agencies and external partners to ensure our content is consistent, impactful and aligned to HCF’s brand and purpose.

About you

You’re an experienced content marketing professional who combines strong strategic thinking with the ability to deliver. You’ll bring:

• Tertiary qualifications and 7+ years’ experience in content marketing, editorial production, communications or a related discipline
• Strong experience developing and executing content strategies across multiple channels, including social media, video, article production
• Excellent writing, editing and storytelling skills, with experience producing content for different audiences and platforms
• Experience managing complex content programs, campaigns and projects from concept through to delivery
• Strong stakeholder management skills and confidence working with senior leaders, agencies and external partners
• Experience using data, insights and performance metrics to optimise content and improve outcomes
• Strong organisational and project management skills with the ability to manage competing priorities and deadlines
• Experience working in a complex or regulated environment
• Experience managing and mentoring team members
• Experience within health insurance or financial services will be highly regarded

Why join us

At HCF, we’re committed to bringing our human touch to healthcare and putting our members at the heart of what we do. You’ll join a collaborative Brand, Content & Partnerships team where you’ll have the opportunity to shape content that reaches and engages our members, contribute to major brand initiatives and work across a diverse range of channels and campaigns. If you’re passionate about great content, strong storytelling and creating meaningful connections with audiences, we’d love to hear from you.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best.

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.