Conference & Events Sales Lead

Colonial Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Colonial Group in Melbourne is seeking a Sales Manager to lead our conferences, meetings and events sales and marketing efforts, maximise revenue and drive repeat business.

You will build and maintain client relationships, develop tailored proposals, negotiate terms, and work closely with planning and operations teams to ensure flawless event delivery and profitability. The role requires strategic thinking, strong communication, and the ability to manage multiple events concurrently.

Qualifications

• Experience leading sales in conference and events sectors.
• Strong budgeting and financial management skills.
• Excellent client negotiation and relationship-building abilities.

Responsibilities

• Achieve sales targets by promoting and selling conference and event spaces, packages, and services to potential clients
• Build and maintain positive relationships with clients, event planners, and organisers to secure bookings and encourage repeat business
• Conduct market research to identify trends, competitors, and opportunities in the conference and events industry
• Develop and implement effective sales strategies, pricing models, and promotional campaigns
• Creating tailored event proposals and finalising contracts with clients, including terms, pricing, and event details
• Collaborating with event planning and operations teams to ensure seamless event execution
• Review and analyse client feedback and implement continuous improvement strategies to enhance future events

Skills

Conferences & events

Budgeting

Negotiation

Time management

Vendor management

Client relationship

Job description

Colonial Group in Melbourne is seeking a Sales Manager to lead our conferences, meetings and events sales and marketing efforts, maximise revenue and drive repeat business.

You will build and maintain client relationships, develop tailored proposals, negotiate terms, and work closely with planning and operations teams to ensure flawless event delivery and profitability. The role requires strategic thinking, strong communication, and the ability to manage multiple events concurrently.