Commerce Media Lead

PepsiCo; North Sydney Council; On-site; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Discounts on Scoopon

Generous leave options

Lease Plan

Discounted private health insurance

Financial coaching

Counselling sessions

Flu vaccinations

Skin checks

Professional development programs

Global career opportunities

Job summary

PepsiCo Australia is seeking a Commerce Media Lead to drive discoverability and conversion at the digital point of purchase. You will own Commerce Media, Paid and Organic Search, and Digital Perfect Shelf optimisation to ensure shoppers find and choose our products on key digital retail platforms.

This senior role combines transformational leadership with performance-driven execution, translating strategy into high-performing, always-on activities across retailers and platforms.

Qualifications

• 5+ years in Digital Transformation, eCommerce, or Tech-enabled Sales.
• Expertise in GS1 Standards/GDSN and PIM/DAM platforms.

Responsibilities

• Lead SEO (organic) and Retail Media SEM as a unified demand engine.
• Build keyword strategies aligned to category demand and shopper missions.
• Drive Share of Search/Share of Shelf across digital retail.
• Own and optimise retailer media platforms and budgets for ROAS.
• Lead test-and-learn agendas to unlock new performance.
• Translate data into commercial insights for Sales and leadership.
• Own Skai product interfaces and drive automation.
• Oversee content optimisation for product titles and copy.
• Ensure Digital Perfect Shelf standards across priority SKUs.

Skills

Digital Transformation

eCommerce

Performance marketing

UX/CX principles

CMS experience

SEO knowledge

Data analytics

CMS

Tools

GS1 Standards

GDSN

Salsify

Akeneo

Criteo

Skai

Epsilon

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

The position partners closely with the ANZ Executive Leadership Team and key functional leaders across marketing, supply chain, sales, finance, R&D and insights to drive profitable growth for PepsiCo customers.

For you:

Competitive benefits package:

• Annual bonus
• Car allowance p.a.
• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
• Lease Plan
• Discounted private health insurance
• Financial coaching
• Counselling sessions
• Flu vaccinations
• Skin checks
• Professional development programs
• Global career opportunities

Job Overview

The Commerce Media Lead is accountable for driving discoverability and conversion at the digital point of purchase.

This role owns Commerce Media, Paid and Organic Search, and Digital Perfect Shelf optimisation, ensuring shoppers can find and choose our products across key digital retail platforms. The role is both transformational and performance‑led—building modern commerce capability while delivering measurable, incremental growth.

This leader owns the platforms, investment, and operating rhythm, translating strategy into high‑performing, always‑on execution across all retailers.

Responsibilities

Search & Retail Media Strategy (SEO & SEM)

Full‑Funnel Search Leadership

• Lead both technical SEO (organic search) and Retail Media SEM (paid search) as a single, integrated demand engine
• Build keyword strategies aligned to category demand, occasions, and shopper missions
• Drive dominance of Share of Search / Share of Shelf across the digital landscape

Performance Commerce Media

• Own and optimise high‑investment retailer media platforms (e.g. Citrus Ads, Criteo, Amazon Ads, and other retail media networks)
• Actively manage budgets to maximise ROAS, incrementality, and sales contribution
• Lead test‑and‑learn agendas to unlock new performance and algorithmic advantage

Commercial Analytics & Insights

• Leverage advanced analytics and data visualisation to track:
• Search rankings
• Conversion rates
• Media performance and ROI
• Translate complex data into clear, commercial insights for Sales and senior leadership teams
• Enable evidence‑based investment decisions and Joint Business Planning conversations

Skai – Product Ownership

• Act as the strategic product lead for Skai retailer interfaces
• Partner with Skai Success Managers to capture market and retailer feedback
• Drive automation, optimisation, and scalable solutions that elevate campaign management capability

The Perfect Digital Store: Content & Asset Optimisation

Conversion Rate Optimisation (CRO)

• Direct the optimisation of Product Titles and descriptive copy, balancing iconic brand voice with algorithmic and retailer requirements to maximise discoverability and conversion
• Continuously improve Add‑to‑Cart rates and conversion performance through structured testing and optimisation

Digital Asset Excellence

• Oversee the deployment of high‑impact Hero Images, rich media, and Enhanced / A+ Content
• Ensure assets are optimised to drive shopper engagement, comprehension, and purchase confidence
• Set and enforce Digital Perfect Shelf standards across priority SKUs and retailers

Syndication & Consistency

• Define and execute a clear syndication strategy to ensure all digital assets are synchronised across the omnichannel landscape
• Maintain brand consistency, content accuracy, and price‑integrity across retailers and platforms

Data Impact – Product Ownership

• Act as Product Owner for the digital scraping and shelf analytics suite (e.g. Data Impact)
• Drive the strategic roadmap, aligning technical capabilities with commercial needs
• Translate shelf intelligence into clear optimisation priorities for brands and retailers

Platform Ownership & Ways of Working

• Own end‑to‑end commerce platforms, tools, and operating cadence
• Define standards, playbooks, and best‑practice ways of working for:
• Commerce Media
• Search
• Digital Perfect Shelf
• Ensure strategies translate into disciplined, high‑quality execution
• Manage agency and technology partners where applicable

Leadership & Operating Model

• Lead and develop a high‑performing team with clear role clarity and accountability
• Balance strategic leadership with hands‑on optimisation oversight
• Set priorities, rhythms, and performance expectations
• Partner closely with Sales, Marketing, Category and Revenue Growth teams to ensure integration and impact

Qualifications

• +5 years in Digital Transformation, eCommerce, or Tech-enabled Sales
• Expert-level knowledge of GS1 Standards/GDSN and PIM/DAM platforms such as Salsify or Akeneo
• Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI with experience across platforms such as Cartology, Criteo, Skai, and Epsilon
• Demonstrated experience in a fast paced eCommerce environment
• End to End management of the online shopper experience
• A clear understanding of both the latest UX / CX principles and how to apply them
• Deep knowledge of full eCommerce stack and advanced in data analytics
• Demonstrated experience with Content Management Systems (CMS)
• Experience of SEO principles in relation to content management
• Entrepreneurial mindset and disruptive thinker willing to challenge the existing assumptions and guardrails within e-Commerce to accelerate the growth
• Can succeed in ambiguity – Highly adaptable in less-structured, fast-paced environments (able to “jump in” and contribute even when facts are not 100% clear in this ever changing space); ability to quickly determine solutions

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:

• An opportunity to join a Global FMCG Company and a Top Employer of Choice!
• A competitive benefits package
• Personal and Professional Growth Opportunities
• Health and Wellness Programs