Chief Social Media & Content Strategy Lead

University of Sydney; Sydney; On-site; AUD 163,000 - 210,000; Full time

Benefits offered by this job

Superannuation 17%

Job summary

The University of Sydney seeks a Head of Social Media and Content to lead a team responsible for social media and digital content strategy and production across domestic and international audiences. This role aligns with Marketing and Communications to support student recruitment, student experience, advocacy, and reputation management.

You will guide governance, ensure consistency, and provide strategic advice to senior leaders while managing complex stakeholder relationships in a major

Qualifications

• Significant experience leading content, communications, public affairs or related strategic functions within a large and complex organisation.
• Ability to build trusted relationships and provide strategic advice to senior leaders and executive stakeholders.
• Strong judgement and political acumen, with experience navigating complex issues and balancing competing stakeholder priorities.
• Proven success developing enterprise-wide content strategies that bring together multiple teams, audiences and organisational priorities.
• Exceptional presentation, communication and influencing skills, with the ability to engage diverse audiences and tailor your approach from specialist teams through to executive leadership.
• Experience leading high-performing teams and managing budgets, agency partnerships and resources to deliver strategic outcomes.

Responsibilities

• Develop and deliver an integrated content strategy that aligns activity across the University and supports key organisational priorities.
• Lead the University's social media strategy, governance framework and content planning approach across multiple channels.
• Provide strategic communications advice to senior stakeholders on issues management, advocacy, public affairs opportunities and emerging risks.
• Foster collaboration across brand, media, communications and specialist teams to ensure content is coordinated, consistent and impactful.
• Manage agency and platform relationships to maximise performance, audience engagement and strategic outcomes.
• Lead, coach and develop a high-performing team while cultivating a culture of innovation, collaboration and continuous improvement.

Skills

Content strategy

Stakeholder management

Public affairs

Leadership

Communication

Influencing

Job description

The University of Sydney seeks a Head of Social Media and Content to lead a team responsible for social media and digital content strategy and production across domestic and international audiences. This role aligns with Marketing and Communications to support student recruitment, student experience, advocacy, and reputation management.

You will guide governance, ensure consistency, and provide strategic advice to senior leaders while managing complex stakeholder relationships in a major