Campaigns Manager (Fixed-Term)

TT-Line Company (Spirit of Tasmania); Geelong; On-site; AUD 120,000 - 160,000; Full time

Job summary

TT-Line Company (Spirit of Tasmania) in Geelong is seeking a Campaigns Manager to lead Spirit of Tasmania’s integrated campaigns across TV, digital, social, radio, outdoor and print. Reporting to the Executive General Manager Marketing, you will coordinate content production, manage briefs, plan media, and ensure campaigns meet timelines and budgets while delivering growth for the iconic brand.

The successful candidate will have substantial experience in a senior marketing or advertising role,

Qualifications

• Substantial senior marketing or advertising experience.

Responsibilities

• Lead integrated campaigns across TV, digital, social, radio, outdoor and print.
• Coordinate content production including video and photo shoots.
• Ensure activity is delivered on time, on budget and to a high standard.

Skills

Campaign planning

Brief development

Media planning

Creative development

Stakeholder collaboration

Communication skills

Job description

TT-Line Company (Spirit of Tasmania) - Geelong VIC

Full time

1d ago , from TT-Line Company (Spirit of Tasmania)

• Be part of a new chapter with an iconic brand
• Pivotal creative leadership role
• 12-month fixed term contract

Spirit of Tasmania is widely recognised for its important role in Tasmania’s tourism industry and contribution to the state’s visitor economy, connecting visitors with Tasmania through a world-class passenger and freight service. Since its inception, Spirit of Tasmania has continued to grow through its commitment to safety, reliability and modernisation, delivering an exceptional travel experience and supporting tourism and economic development across Tasmania.

Reporting to the Executive General Manager Marketing, the Campaigns Manager is responsible for planning and delivering Spirit of Tasmania’s integrated campaign and acquisition strategies. Working closely with creative and media agencies and internal stakeholders, you will lead the development and delivery of campaigns across channels, including TV, digital, social, radio, outdoor and print. You will also co-ordinate campaign content production including video and photo shoots, ensuring activity is delivered on time, on budget and to a high standard.

The successful candidate will have substantial experience in a senior marketing or advertising role, with strong expertise in campaign planning, developing campaign briefs, media planning and creative development. You will be collaborative, enjoy working as part of a dynamic team and bring a proactive approach, strong communication skills and the ability to adapt quickly according to priorities.

With new-generation vessels and a new terminal facility in Devonport commencing operations soon, this is an exciting time to join our team to deliver our growth strategy.