Campaigns & Audience Marketing Lead

State Library of Queensland; Brisbane; On-site; AUD 70,000 - 90,000; Full time

Job summary

State Library of Queensland in Brisbane’s South Bank is seeking a Marketing Officer to develop and deliver engaging campaigns that grow onsite and online visitation and raise awareness of the Library's diverse offerings, including Anzac Square Memorial Galleries. You will work across the organisation to turn ideas into effective marketing strategies and assets.

The successful candidate will be a creative communicator who builds trusted stakeholder relationships, provides expert advice, and

Responsibilities

• Develop and deliver engaging, audience-focused campaigns that grow onsite and online visitation and raise awareness of State Library's diverse offering.
• Collaborate across the organisation to turn ideas into effective marketing strategies and assets.
• Provide expert advice to help achieve shared goals.
• Build trusted stakeholder relationships and champion engaging, on-brand communications.
• Connect audiences with our diverse services, collections and public programs.
• Deliver campaigns that inspire discovery, encourage visitation and showcase the value of the State Library to Queenslanders.

Job description

State Library of Queensland in Brisbane’s South Bank is seeking a Marketing Officer to develop and deliver engaging campaigns that grow onsite and online visitation and raise awareness of the Library's diverse offerings, including Anzac Square Memorial Galleries. You will work across the organisation to turn ideas into effective marketing strategies and assets.

The successful candidate will be a creative communicator who builds trusted stakeholder relationships, provides expert advice, and