Business Development Representative - Smart Shop Floor

Pointer Strategy; Perth; On-site; AUD 80,000 - 110,000; Full time

Job summary

Pointer Strategy is seeking a founding BDR in Perth CBD to build and run a new outbound motion for AI estimation and scheduling products. You will own prospecting to booked meetings, work warm manufacturer lists, and drive initial cadence with minimal oversight.

Initial focus is on two distinct product motions, with real mentorship from the founder and top closer as you scale and hire two BDRs within 12 months. This role offers rapid responsibility and high autonomy.

Qualifications

• 6–18 months of BDR/SDR experience with fundamentals—cadence, CRM discipline, and objection handling.
• Confident on the phone; comfortable with outbound dialing and email outreach.
• High autonomy: self-starter with minimal coaching and direct accountability.

Responsibilities

• Run outbound cold call and cold email prospecting across two distinct motions.
• Work a live, LinkedIn-sourced target list of manufacturers showing buying signals.
• Book qualified meetings and run a baseline consultative conversation using existing playbooks.
• Progressively own the AI Estimation sales motion from quote to close.
• Collaborate with the founder to shape messaging and outbound strategy as the function is built.
• Plan to hire and lead two BDRs within 12 months.

Skills

BDR/SDR experience

Cold calling

Outbound emails

Autonomy

Job description

Founding BDR – Perth CBD | $80K–$90K Base + $105K–$110K OTE | Build the Function, Then Run It

Most BDR roles ask you to hit a number inside someone else's system. This one hands you the blank page.

Smart Shop Floor has grown 75% in the last six months on pure referral — no outbound function, no marketing spend, just word of mouth from a 12-year-old business that reputable manufacturers actually trust. Now they're doubling down, and they need someone to build the engine that gets them there.

You won't be backfilling a departed rep or slotting into an established team. There isn't one yet. You're the first.

Smart Shop Floor makes the world's first combined AI job-estimating and AI production-scheduling platform for Australian metal and steel fabricators. Their AI Scheduling product has been embedded with major manufacturing brands for years. Their newer AI Estimation product — launched a few months ago — is picking up inbound and LinkedIn engagement at a rate the business hasn't seen before. Manufacturing is having its AI moment, and this business is one of the few genuinely delivering on it rather than just talking about it.

The founder has been closing a deal a month off pure network effect. That ceiling is now the opportunity. You're being brought in to build a proper outbound motion around a product category everyone in this space is suddenly paying attention to.

Why This Role

• $80K–$90K base + $105K–$110K OTE, with commission on top of anything you personally book that closes




• You're founding hire #1 in a plan to build a team of three within 12 months — and you're the one they want leading it




• Realistic path to a closing role within 6 months, with the founder and their closer stepping back to make room for you




• Two AI products (Estimation and Scheduling) already live, already validated, already driving real inbound interest — you're not evangelising a concept, you're working warm ground




• Full autonomy from day one — no call monitoring, no micromanagement, just outcomes




• A business that's growing fast off pure referral and is now backing that momentum with real outbound investment




• Direct access to the founder and the company's top closer as your day-to-day mentors, not layers of management between you and decision-makers

What You'll Actually Do

• Run outbound cold call and cold email prospecting across two distinct motions — a fast, transactional AI Estimation sell and a longer, higher-value AI Scheduling sell




• Work a live, LinkedIn-sourced target list of manufacturers already showing buying signal — not cold lists, warm ground




• Book qualified meetings and run a baseline consultative conversation using existing product playbooks before looping in deeper technical or pricing conversations




• Progressively take ownership of the full AI Estimation sales motion, quote to close, as your product knowledge builds




• Work directly with the founder and closer to shape messaging and outbound strategy as the function is built — this isn't a role where the playbook already exists and you just execute it




• Build toward hiring and leading two BDRs reporting to you within 12 months

Who This Suits

You don't need years of experience in this exact industry. What matters is that you've already proven you can pick up a phone and get results.

• 6–18 months of BDR/SDR experience, where you've already built the fundamentals — CRM discipline, objection handling, a real cadence of calls and emails




• Confident on the phone, first and always. This isn't a role for someone who avoids the dial.




• High autonomy. There's no structured coaching infrastructure here yet — you'll get support, not hand-holding.




• Based in Perth and genuinely able to commit to the CBD office 3+ days a week




• Motivated more by career trajectory and ownership than by the base number




• Comfortable with a longer, relationship-driven sales cycle rather than expecting instant wins




• A grounded, straight-talking communication style — the buyers here are \"on the tools\" manufacturing owner-operators who can smell a slick pitch from a mile away and will hang up on one

Some exposure to a genuine mid-market sales cycle helps, but it's not essential. What matters more is that you're hungry to build something and comfortable figuring things out without a script already written for you.

What Success Looks Like

• First 90 days: you're fluent in both product motions, working the existing target lists, and booking your first qualified meetings




• 3–6 months: you're consistently hitting meeting and SQL targets, and starting to run more of the AI Estimation conversation independently




• 6 months: you begin taking ownership of the AI Estimation sales motion end to end, quote through close




• 12 months: you're leading a team of two BDRs you helped hire, while the business's most senior closer moves fully onto enterprise deals — because you earned that seat

This role is to be filled by Pointer, it is not for Pointer. The successful candidate will also receive 12 months of ongoing training and support, including advanced training programs and access to communities for professional growth - All of which is provided by Pointer in addition to internal programs.