Business Development Manager - Mice

Avani; Pokolbin; On-site; AUD 110,000 - 155,000; Full time

Benefits offered by this job

Career Growth

Exclusive Hotel Deals

Global Perks

Retail Rewards

Experiences

Banking and Insurance

Wellness Boost

Job summary

Avani Cypress Lakes Resort is seeking a Business Development Manager - MICE in Pokolbin, NSW to drive corporate and events growth. You will target conferences, incentives, and group experiences, building relationships with clients, planners, and partners, while collaborating with hotel operations to deliver outstanding experiences.

The role requires a proven hospitality sales background in corporate and MICE markets, a track record of winning new business, and strong negotiation and CRM skills.

Qualifications

• Hospitality sales experience with a focus on corporate and MICE markets.
• Proven track record generating new business and growing client portfolios.
• Strong communication, negotiation, and relationship management skills.
• Deep understanding of the hotel, conference and events industry.
• Ability to develop and implement effective sales strategies.
• Excellent organisation, time management and attention to detail.

Responsibilities

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long-term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s facilities and offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with Events, Front Office, Reservations and Revenue to deliver exceptional guest experiences.
• Maintain market knowledge, monitor competitor activity, and identify revenue opportunities.
• Maintain accurate CRM records, sales reporting, and pipeline activity.

Skills

Corporate sales

MICE markets

Account management

Relationship management

Sales strategy

Prospecting

Tools

CRM systems

Job description

Join Avani Cypress Lakes Resort during an exciting period of transformation as we rebrand one of the Hunter Valley's most iconic resort destinations. We're seeking an experienced Business Development Manager - MICE to drive corporate and events business growth and help position the resort as the destination of choice for conferences, incentives and group experiences.

As the Business Development Manager - MICE, you will be responsible for identifying new business opportunities, developing strategic client relationships, and driving revenue growth across corporate, meetings, incentives, conferences, and events (MICE) segments. With a focus on both new business development and account management, you will position Avani Cypress Lakes Resort as a leading destination for conferences, retreats, group stays, and corporate experiences.

What You'll Be Doing

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long-term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s accommodation, conference facilities, golf, and leisure offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with operational teams including Events, Front Office, Reservations, and Revenue to deliver exceptional guest experiences.
• Maintain strong market knowledge, monitor competitor activity, and identify opportunities to increase revenue.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

Qualifications

You are a motivated and commercially focused sales professional who thrives on building relationships and achieving results. You will have:

• Proven experience in hospitality sales, with a strong background in corporate and MICE markets.
• A successful track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of the hotel, conference, and events industry.
• The ability to develop and implement effective sales strategies.
• Exceptional organisation, time management, and attention to detail.
• Experience managing sales pipelines and CRM systems.
• A proactive approach with the ability to work independently and collaboratively as part of a wider resort team.
• A passion for delivering outstanding service and creating memorable client experiences.

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.

Business Development Manager - MICE • Pokolbin, New South Wales, Australia