Brisbane Digital Marketing Lead for 3-4 Consumer Brands

Digital Six; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

Digital Six in Brisbane is seeking a hands-on Digital Marketing Manager to lead a small portfolio of consumer brands across outdoor, lifestyle, retail and eCommerce. This embedded role focuses on connecting paid media, content, website, CRM and commercial strategy into a single growth plan.

The ideal candidate understands consumer buying decisions, not just campaigns, with experience across Meta, Google Ads, eCommerce, email nurturing and CRO.

Qualifications

• Hands-on experience with Meta and Google Ads across consumer brands.
• Experience in eCommerce, retail or DTC environments.
• Strong grasp of ROAS, CPA, AOV, CVR and revenue contribution.
• Comfortable with website CRO, email, content and paid media.
• Ability to interpret customer behavior and buying intent.

Responsibilities

• Managing a small portfolio of 3 to 4 clients as their dedicated digital marketing lead.
• Building and optimising campaigns across Meta, Google Ads and other paid channels.
• Reviewing performance metrics such as ROAS, CPA, AOV, conversion rate and revenue.
• Translating client goals into campaign strategy and channel plans.
• Briefing creative teams on ad concepts and product messaging.
• Working on website improvements, CRO and product page optimisation.
• Supporting email and CRM activity, including lifecycle flows.
• Reporting to clients with practical recommendations and next steps.

Skills

Meta Ads

Google Ads

Performance Metrics

CRM & Email

eCommerce

Strategic Thinking

Creative Briefing

Tools

Shopify

Klaviyo

GA4

Job description

Digital Six in Brisbane is seeking a hands-on Digital Marketing Manager to lead a small portfolio of consumer brands across outdoor, lifestyle, retail and eCommerce. This embedded role focuses on connecting paid media, content, website, CRM and commercial strategy into a single growth plan.

The ideal candidate understands consumer buying decisions, not just campaigns, with experience across Meta, Google Ads, eCommerce, email nurturing and CRO.