Brand Social Media & Campaign Specialist

Regional Express Holdings Limited; Sydney; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Staff travel benefits

Job summary

Rex Airlines (Rex) is seeking a Social Media & Digital Marketing Specialist to manage day‑to‑day social media activity and support broader campaigns. Based at our Head Office in Mascot, Sydney, you’ll work within the Corporate Communications team to strengthen our brand presence across social and digital channels.

The role requires 2–3 years in social media/digital marketing, experience managing brand accounts, and skills in filming/editing short‑form content.

Qualifications

• 2–3 years’ experience in social media and/ or digital marketing.
• Experience managing social media accounts for a brand or organisation.
• Experience filming and editing short‑form social media content.
• Strong writing, editing and communication skills.
• Familiarity with Canva, CapCut, or Adobe Suite.
• Understanding of social media analytics and campaign performance.
• Strong organisational skills with proven time management in a fast-paced environment.

Responsibilities

• Plan and manage social media content across Instagram, TikTok, YouTube, Facebook and X.
• Film, create and edit social media content, including short-form video (Reels, TikToks, Stories).
• Write engaging captions and social copy aligned to Rex brand.
• Manage community engagement and monitor relevant trends.
• Track performance and use insights to continuously improve content and engagement.
• Support the delivery of integrated marketing campaigns across Rex’s marketing channels.
• Build and schedule EDM communications as required.
• Assist with paid social campaigns in Meta and TikTok Ads Manager.
• Coordinate campaign assets with internal teams and external partners.
• Contribute to campaign reporting and performance analysis.
• Provide marketing support across other campaign activity.

Skills

Social media management

Content creation

Copywriting

Video editing

Analytics

Project management

Tools

Canva

CapCut

Adobe Suite

Job description

Rex Airlines (Rex) is seeking a Social Media & Digital Marketing Specialist to manage day‑to‑day social media activity and support broader campaigns. Based at our Head Office in Mascot, Sydney, you’ll work within the Corporate Communications team to strengthen our brand presence across social and digital channels.

The role requires 2–3 years in social media/digital marketing, experience managing brand accounts, and skills in filming/editing short‑form content.