Brand Services Specialist

Blundstone Australia; Hobart; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Health and Wellbeing Program

Onsite gym

Mates Rates Program

Onsite car parking

Competitive bonus framework

Job summary

Blundstone Australia in Hobart is seeking a Brand Services Specialist to bring our brand strategy to life across markets. You will manage content assets, coordinate on-location shoots in Australia, deliver the Global POS program, and support brand campaigns with cross-functional teams.

You will work with the Global Brand Management team, ANZ and USA sales and marketing, international distributors and internal logistics to ensure consistency and impact.

Qualifications

• Tertiary qualification in Marketing, Journalism or Communications or equivalent experience.
• Strong multi-channel marketing experience and brand management.
• Proven project and stakeholder management skills across multiple projects.
• Confidence producing, publishing and monitoring content for digital channels (web and social).
• Broad understanding of print and digital production, including supplier procurement and pricing.

Responsibilities

• Manage structure, quality and accuracy of content in Asset Bank and administer user access.
• Be the main contact for Australasian and US sales teams and international distributors on global content, assets, POS and merchandise.
• Plan and organise on-location content shoots across Australia, and coordinate international content development remotely.
• Own production, distribution and upkeep of product marketing assets (packaging, catalogues, data sheets, look books, POS, web content).
• Deliver the yearly Global POS program, coordinating with logistics for distribution.
• Develop content calendar for Blundstone's global social media channels and manage community engagement.
• Support go-to-market programs, distributor market plans and brand compliance.
• Support planning, production and delivery of global campaigns, collaborations and events.
• Brief and coordinate agencies, contractors and content creators to deliver on time and on budget.
• Maintain rolling content and asset calendars, WIP reports and regular project status updates.

Skills

Brand marketing

Project management

Content publishing

Stakeholder management

Attention to detail

Interpersonal communication

Travel readiness

Education

Tertiary qualification in Marketing/Journalism/Communications

Tools

Project management software

Job description

About Blundstone

Born in Hobart in 1870, Blundstone is one of Australia's most recognised brands, with boots worn by people all over the world. We're proud of where we come from and focused on where we're going, and our Brand Services team plays a central role in making sure the Blundstone brand is represented consistently and powerfully in every market.

About the role

Reporting to the Global Creative Lead, the Brand Services Specialist helps bring our Brand Strategy to life across markets, channels and platforms. It's a varied, hands-on role. You'll manage the content and assets that power our global brand, coordinate on-location content shoots across Australia, deliver our Global POS program, and support brand campaigns, collaborations and activations. You'll work closely with our Global Brand Management team, Blundstone ANZ and USA sales and marketing teams, international distributors and internal logistics.

What You'll Do

• Manage the structure, quality and accuracy of content in Asset Bank, our global content delivery platform, and administer user access to team software
• Act as the main contact for Australasian and US sales teams and international distributors on global content, assets, POS and merchandise
• Plan and organise on-location content shoots across Australia, and coordinate international content development remotely
• Own the production, distribution and upkeep of product marketing assets, including packaging, catalogues, data sheets, look books, POS, web content
• Deliver the yearly Global POS program, overseeing production and liaising with logistics for effective distribution
• Develop the content calendar for Blundstone's global social media channels and manage community engagement
• Support go-to-market brand programs, distributor market plans and brand compliance in line with the Blundstone Brand Manual
• Support the planning, production and delivery of global campaigns, collaborations and events
• Brief and coordinate agencies, contractors and content creators to deliver on time, on budget and on brand
• Maintain rolling content and asset calendars, WIP reports and regular project status updates

What You'll Bring

• A tertiary qualification in Marketing, Journalism or Communications, or equivalent marketing or advertising agency account service experience
• Strong multi-channel marketing experience and a sound understanding of brand-led marketing and brand management
• Proven project and stakeholder management skills, with experience juggling multiple projects using project management software
• Confidence producing, publishing and monitoring content for digital channels, particularly web and social media
• A broad understanding of print and digital production, including supplier procurement and pricing for content production
• A proactive, results-driven approach with strong attention to detail
• Outstanding interpersonal and written communication skills and sound judgement
• The capacity to travel overseas should this be required

Why join us

• Health and Wellbeing Program
• Onsite gym
• Discounted product range under our Mates Rates Program.
• Onsite car parking
• Competitive bonus framework