Brand Campaigns Lead & Media Strategy

Country Road Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Bi-annual product allowance

40% staff discount

Health insurance

Parental leave 18 weeks

Learning calendar

Community partnerships

Job summary

Country Road Group is seeking a Marketing Manager in Melbourne to lead planning, development, and execution of brand campaigns across channels. You will manage external media agencies, coordinate seasonal strategies with retailers, and drive local area marketing with a focus on ROI and brand profitability.

The role requires senior experience in retail marketing, excellence in media planning, and strong leadership to guide content creation and partnerships.

Qualifications

• Senior experience in a similar role within retail or fashion brands.
• Strong knowledge of media planning and media buying.
• Focus on retail brand growth and market performance.
• Ability to work in a high-pressure, fast-paced environment.
• Excellent time management, analytical and organisational skills.
• Exceptional communication and interpersonal abilities.
• Attention to detail and accuracy in execution.

Responsibilities

• Lead, develop and execute Mimco campaigns across channels and post-campaign reviews.
• Manage external media agency for efficient media buying across ATL channels.
• Oversee seasonal marketing spend with key retailers and channel planning.
• Own relationships with partners including The Iconic and other promotions.
• Collaborate with Creative and Content Managers on campaign shoots for multi-channel content.
• Lead local area marketing strategy for store events and ROI-driving activities.
• Provide line management to the marketing team and allocate resources.

Skills

Media planning

Campaign management

Budget management

Team leadership

Partnerships

Content coordination

Job description

Country Road Group is seeking a Marketing Manager in Melbourne to lead planning, development, and execution of brand campaigns across channels. You will manage external media agencies, coordinate seasonal strategies with retailers, and drive local area marketing with a focus on ROI and brand profitability.

The role requires senior experience in retail marketing, excellence in media planning, and strong leadership to guide content creation and partnerships.