Marketing Specialist - Mimco

Country Road; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Product allowance

Discount for family across CRG brands

Flexible leave (birthday/volunteer/p个人

Health and wellbeing support

18 weeks paid parental leave

Internal career opportunities

Annual learning calendar

Community partnerships

Job summary

Country Road Group is seeking a Marketing professional to lead local area marketing across Melbourne stores, delivering in-store activations and premium events that elevate brand desirability and drive traffic and sales.

You will partner with Retail, Merchandise, Marketplace and international teams to ensure elevated Mimco brand experiences and consistent communications across all customer touchpoints, including VIP and loyalty initiatives.

Qualifications

• Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.

Responsibilities

• Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.
• Plan and deliver store openings, closures, VIP experiences, launches and other brand events end-to-end.
• Support seasonal campaigns and coordinate marketing activity across relevant channels.
• Ensure consistent brand execution across stores, customer touchpoints and marketing communications.
• Partner with Retail and CRM teams to deliver VIP and loyalty initiatives, including the Gift-with-Purchase program.
• Manage community, brand and lifestyle partnerships, including activations, agreements and deliverables.
• Coordinate marketing activity, promotions and assets across wholesale and marketplace partners, including Myer, David Jones and The Iconic.
• Track campaign performance, prepare reporting and provide insights to optimise marketing activity
• Support marketing trade and activity calendar and comms plan maintenance and updates.

Skills

Local area marketing

Event planning

Campaign management

Budget management

Education

Marketing/PR/Communications degree

Job description

We are a Design-Led Brand, obsessed with accessories. Born in Melbourne in 1996 with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Reporting to the Marketing and Campaign Manager, this is a high-impact role at the heart of bringing the brand to life, driving local area marketing, in-store activations and premium events that build brand desirability and connect with customers. Working closely with Retail, Merchandise, Marketplace and international teams, you’ll create elevated, consistent Mimco brand experiences across every customer touchpoint.

How You Will Contribute

• Develop and execute local area marketing strategies and in-store activations to drive traffic, engagement and sales.
• Plan and deliver store openings, closures, VIP experiences, launches and other brand events end-to-end.
• Support seasonal campaigns and coordinate marketing activity across relevant channels.
• Ensure consistent brand execution across stores, customer touchpoints and marketing communications.
• Partner with Retail and CRM teams to deliver VIP and loyalty initiatives, including the Gift-with-Purchase program.
• Manage community, brand and lifestyle partnerships, including activations, agreements and deliverables.
• Coordinate marketing activity, promotions and assets across wholesale and marketplace partners, including Myer, David Jones and The Iconic.
• Track campaign performance, prepare reporting and provide insights to optimise marketing activity
• Support with marketing trade and activity calendar and comms plan maintenance and updates.

Key Capabilities

• Relevant qualifications in Marketing, PR or Communications
• Knowledge and experience in managing marketing and media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising (desirable)
• Excellent event planning and management experience
• Project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently.
• Strong attention to detail, ensuring quality in marketing assets and campaign execution.

What We Offer

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Internal career opportunities across our portfolio of brands
• Annual learning calendar to support your ongoing development
• Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who We Are

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you!

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.