Brand Manager

Wella Company; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Wella Company in Australia and New Zealand (ANZ) seeks an experienced marketing leader to grow the Wella Professionals and System Professional brands. You will develop local brand strategy and execute annual plans, aligned with global priorities, while delivering strong in-market results.

You will drive demand generation across priority brands using digital, social, education and trade channels to acquire customers, engage them, and increase market share.

Qualifications

• Outstanding time management and priority-setting skills.
• Digitally-savvy with strong analytical abilities.
• Excellent presentation and communication skills.
• Proactive, organised with high attention to detail.

Responsibilities

• Local Brand Strategy & Execution for ANZ, aligning with global direction.
• Lead local demand generation across priority brands and channels.
• Monitor brand, category and campaign performance and optimise.
• Support new product launches in ANZ for strong adoption.
• Develop channel activation plans with Sales to drive distribution.
• Leverage insights to optimise marketing investments.
• Develop locally-relevant content and assets consistent with guidelines.
• Manage digital marketing including media planning and partnerships.
• Oversee local marketing budgets and resource allocation.
• Collaborate with Sales, Education, Finance, Supply Chain and others.

Job description

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com

About the role

Grow the Wella Professionals and System Professional businesses in Australia and New Zealand (ANZ) using creative brand-building techniques to build brand awareness and conversion with consumers, and execute activities that excite stylists and encourage them to stock and use our brands.

Key responsibilities

1. Local Brand Strategy & Execution

Execute local brand strategies and annual marketing plans for ANZ, ensuring alignment with cluster priorities and global brand direction while delivering strong in-market results.

2. Demand Creation

Lead local demand generation initiatives across priority brands and categories, leveraging digital, social, education and trade marketing channels to drive customer acquisition and engagement.

3. Brand Performance Management

Monitor and analyse brand, category and campaign performance, identifying opportunities and making recommendations to improve sales, profitability and market share.

Support the successful launch of new products, innovations and portfolio initiatives within ANZ, ensuring strong customer adoption and commercial outcomes.

Develop and execute channel-specific activation plans in partnership with Sales teams to drive distribution, customer engagement and sell-through performance.

Leverage market, consumer and customer insights to identify opportunities, optimise activations and improve the effectiveness of marketing investments.

7. Content & Asset Development

Develop locally-relevant content, campaigns and customer-facing assets while ensuring consistency with global and cluster brand guidelines.

8. Digital Marketing & Media-Partner with the Communications Team to manage local digital marketing activities including media planning, social media, performance marketing and agency partnerships to maximise marketing effectiveness and ROI.

9. Budget Management

Manage local marketing budgets and investment allocations responsibly, ensuring resources are deployed effectively to deliver commercial objectives.

10. Cross-Functional Collaboration

Partner closely with Sales, Education, Finance, Supply Chain, Demand Planning and other key stakeholders to ensure alignment and successfully deliver business priorities.

We Lead With Speed

• Decide fast and decisively
• Choose progress over perfection
• Execute with urgency
• Focus on what matters
• Communicate with clarity

We Champion Accountability

• Win together
• Take ownership

We Operate With Intensity

• Play to win
• Adapt and thrive
• Sustain the momentum

Critical success factors

• Outstanding time management and priority-setting skills.
• Digitally-savvy.
• Positive and solution oriented.
• Innovative mindset, creative flair and passion.
• Resilience with the ability to work well under pressure and manage competing demands.
• Strong interpersonal skills with ability to work collaboratively with all stakeholders, both internal and external (including agencies and customers).
• Excellent presentation and strong communication skills both written and verbal.
• Strong analytical, thinking and problem-solving skills.
• Proactive and organised nature with high attention to detail.
• High level of initiative, motivation, energy and drive to achieve.

Special requirements

• Ensure all activities comply with Wella Company policies and legal and ethical standards, including WHS, EEO and anti-discrimination legislation and principles.
• Preparedness and ability to travel as required.