Brand Manager

Goodai Global Australia Pty Ltd; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Goodai Global Australia Pty Ltd in Sydney seeks a Brand Manager to own end-to-end management of one or more Korean Beauty brands in Australia. You will liaise with Korean brand partners and manage Australian customer relationships to drive local sales growth and brand presence.

You will work with the General Manager to develop go-to-market plans, coordinate promotions, and identify new channel opportunities while maintaining accurate product, pricing and asset information for key customers.

Qualifications

• Minimum 2 years experience in brand management or related roles.
• Experience liaising between overseas partners and local customers.
• Strong stakeholder management and ownership mindset.
• Fluency in English and Korean (written and verbal).

Responsibilities

• Build and maintain strong business relationships with Korean brand partners and Australian customers, acting as the primary point of contact for day-to-day and strategic matters.
• Liaise between Korean brands and Australian customers to coordinate customer requirements and support the execution of agreed promotional activities.
• Develop and execute JBPs with key customers, aligning on shared growth targets, promotional calendars, and investment priorities.
• Introduce new products to key Australian customers, including go-to-market planning and launch coordination.
• Identify new sales opportunities, including new channels, customers, or product categories.
• Manage and maintain accurate product and SKU information, including purchase pricing, product specifications, and coordinate the provision of brand assets to key customers.
• Manage the end-to-end ordering process by corresponding with Korean brands, local forwarders, and the local 3PL company.
• Take ownership of brand marketing activities in Australia, with a continuous focus on building brand awareness, driving consumer engagement, and supporting brand growth.
• Develop and execute an annual local marketing calendar aligned with Korean brand headquarters' global marketing strategy and guidelines.
• Analyse historical sales data to identify trends and generate insights into market and customer performance.

Skills

Brand management

Account management

Stakeholder management

Korean language

Sales analysis

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Goodai Global Australia Pty Ltd – Sydney CBD NSW

The Brand Manager will take end-to-end ownership of managing one or more Korean Beauty brands in Australia from liaising with Korean brand partners to managing Australian customer relationships and driving local sales growth. The Brand Manager will act as the main point of contact for the K-Beauty brand(s) in Australia, working closely with the General Manager to establish, manage, and grow the brands' presence and business in the Australian market.

Key responsibilities

• Build and maintain strong business relationships with Korean brand partners and Australian customers, acting as the primary point of contact for day-to-day and strategic matters
• Liaise between Korean brands and Australian customers to coordinate customer requirements and support the execution of agreed promotional activities
• Develop and execute JBPs with key customers, aligning on shared growth targets, promotional calendars, and investment priorities
• Introduce new products to key Australian customers, including go-to-market planning and launch coordination
• Identify new sales opportunities, including new channels, customers, or product categories
• Manage and maintain accurate product and SKU information, including purchase pricing, product specifications, and coordinate the provision of brand assets to key customers
• Manage the end-to-end ordering process by corresponding with Korean brands, local forwarders, and the local 3PL company
• Take ownership of brand marketing activities in Australia, with a continuous focus on building brand awareness, driving consumer engagement, and supporting brand growth
• Develop and execute an annual local marketing calendar aligned with Korean brand headquarters' global marketing strategy and guidelines
• Analyse historical sales data to identify trends and generate insights into market and customer performance

About you

• Minimum 2 years related experience in brand management, account management, or distribution (beauty/FMCG industry preferred)
• Demonstrable experience in liaising between overseas suppliers/partners and local customers
• Strong stakeholder management skills, with the ability to work effectively with Korean brand partners, Australian customers, and cross-functional teams
• Demonstrates a strong sense of ownership and accountability, taking responsibility for end-to-end brand management activities
• Commercially minded, with an understanding of how sales, pricing, margins, and customer relationships contribute to overall business performance
• Strong analytical and numerical skills, with the ability to interpret sales data, customer feedback, and market information
• Advanced Microsoft Excel and PowerPoint skills
• Fluency in English and Korean, both written and verbal
• Degree in Business, Marketing or related area, or equivalent practical experience
• High attention to detail, particularly in relation to pricing accuracy, product information, and regulatory and compliance requirements