Brand Manager

Orygen; Melbourne; Hybride; AUD 125 000 - 135 000; Plein temps

Avantages offerts par ce poste

Salary package

Superannuation 12%

Meal & entertainment card

Hybrid work model

Diversity & inclusion

Purpose-driven organisation

Résumé du poste

Orygen is seeking a Brand Manager to lead a comprehensive brand refresh and ensure its adoption across the organisation and external channels. This critical role reports to the Director, Communications & Fundraising and requires experience guiding large branding initiatives and stakeholder engagement.

You will oversee planning, budgeting and agency partnerships, driving alignment with staff, young people and external partners while embedding brand guidelines and training across teams.

Qualifications

• Tertiary qualifications in brand, marketing or a relevant discipline, with extensive experience in brand management, strategy and positioning.
• Demonstrated experience leading or contributing to a brand refresh or rebrand, including stakeholder consultation, agency management and implementation.
• Proven ability to lead large-scale projects, manage competing priorities and deliver outcomes within agreed timelines and budgets.
• Highly developed stakeholder engagement, communication and relationship-building skills, with the ability to influence senior leaders and navigate diverse perspectives.
• Highly organised, innovative and collaborative, with strong attention to detail, sound judgement and a passion for Orygen’s mission and supporting young people.

Responsabilités

• Lead Orygen’s brand refresh, using stakeholder insights and brand research to develop a clear brand strategy, positioning and creative direction.
• Manage the brand refresh from planning through to launch, overseeing project timelines, budgets, procurement, agency relationships and stakeholder approvals.
• Engage and collaborate with staff, young people, families, senior leaders and external partners to build support and alignment around the refreshed brand.
• Oversee the rollout of the refreshed brand across Orygen’s platforms, products, sub-brands and services, including change management, communications, guidelines and staff training.
• Establish measures of success, monitor brand awareness and health, report on outcomes and embed processes to support consistent brand management into the future.

Connaissances

Brand management

Strategy & positioning

Stakeholder engagement

Project management

Budget management

Formation

Tertiary qualifications in brand/marketing

Description du poste

• Parkville Location | Onsite paid parking + close to public transport
• Full-time position | 2 year contract | 1.0 FTE (5 days per week)

• Parkville Location | Onsite paid parking + close to public transport
• Full-time position | 2 year contract | 1.0 FTE (5 days per week)
• Purpose-driven role | Supportive, values-driven environment

About Orygen

Orygen is Australia’s Centre of Excellence in Youth Mental Health and the largest translational research organisation dedicated to youth mental health in the world.

For over 30 years, Orygen has led groundbreaking early intervention and developed evidence-based models of care to improve the mental health outcomes of young people aged 12-25.

About The Job

The Brand Manager is responsible for leading Orygen’s brand refresh and ensuring the new brand is adopted and embedded across the organisation and external channels.

Reporting To Director, Communications & Fundraising, You Will

• Lead Orygen’s brand refresh, using stakeholder insights and brand research to develop a clear brand strategy, positioning and creative direction.
• Manage the brand refresh from planning through to launch, overseeing project timelines, budgets, procurement, agency relationships and stakeholder approvals.
• Engage and collaborate with staff, young people, families, senior leaders and external partners to build support and alignment around the refreshed brand.
• Oversee the rollout of the refreshed brand across Orygen’s platforms, products, sub-brands and services, including change management, communications, guidelines and staff training.
• Establish measures of success, monitor brand awareness and health, report on outcomes and embed processes to support consistent brand management into the future.

Skills and experience

The following criteria must be met for consideration for this position:

• Tertiary qualifications in brand, marketing or a relevant discipline, with extensive experience in brand management, strategy and positioning.
• Demonstrated experience leading or contributing to a brand refresh or rebrand, including stakeholder consultation, agency management and implementation.
• Proven ability to lead large-scale projects, manage competing priorities and deliver outcomes within agreed timelines and budgets.
• Highly developed stakeholder engagement, communication and relationship-building skills, with the ability to influence senior leaders and navigate diverse perspectives.
• Highly organised, innovative and collaborative, with strong attention to detail, sound judgement and a passion for Orygen’s mission and supporting young people.

Benefits

• $125,000 - $135,000 commensurate with skills and experience + 12% super + access to $15,900 in NFP salary packaging + $2,600 meals and entertainment card.
• Collaborate in a workplace that values and empowers young voices.
• Be part of a team that values collaboration and innovative thinking, driving impactful results.
• Embrace the freedom of a hybrid work model, combining remote work with on-site collaboration.
• Work in an inclusive environment committed to diversity and continuous improvement.
• Opportunity to contribute to the success of a purpose driven organisation.
• Experience a workspace that was thoughtfully created with input from young people, promoting a collaborative and inclusive atmosphere.

This is full-time position (1.0 FTE) contracted for 2 years.

Applications will close on 19th November 2026 (8am), unless a suitable candidate is found sooner.

Before applying at Orygen, it’s important to understand that you may encounter sensitive information related to mental health as part of your work. Being aware of this and how it could affect you is essential in deciding if this is the right opportunity for you.

Orygen is committed to providing diverse, equitable and inclusive environments for Staff and anyone connected to Orygen. We strive to continue building a culturally safe workplace where our values underpin the way we work and our commitment to First Nations people of Australia, young people and their families, people with disabilities, LGBTIQA+ people and CALD communities. We strongly encourage applications from First Nations people.

Orygen is a child-safe organisation and is committed to promoting and protecting the safety and well-being of all young people and embedding safeguarding practices into all our programs and services. All employment appointments are subject to holding a valid working with children check and successful police check.