Brand Development Manager

92 Proof Pty Limited; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

92 Proof is seeking an experienced Brand Development Manager to join our Pyrmont team. You will shape brand strategy, creative direction and integrated campaigns for consumer brands in the alcoholic beverages sector, working closely with the Brand Development & Strategy Director.

This hands‑on, client‑facing role requires turning consumer insights into compelling ideas and delivering them within budgets and timelines across multiple projects in a fast‑moving agency environment.

Qualifications

• Bachelor's degree in Marketing.
• WSET Level 1 or higher accreditation related to beer, wine or spirits production and product knowledge.
• Minimum five years' relevant professional experience within the global alcoholic beverage industry, spanning both brand and agency environments.
• Brand strategy and brand management experience, including positioning and integrated marketing planning.
• TTL campaign development experience from strategy and creative concept through to execution across multiple consumer touchpoints.
• Experiential marketing experience, including consumer experiences, activations and events.
• Strong FMCG and brand marketing knowledge, including consumer brands, category dynamics and commercially focused marketing.
• Creative and strategic development capability - translating business challenges, consumer insights and cultural trends into campaign ideas and brand solutions.
• Strong project and stakeholder management across clients, internal teams, agencies, suppliers and global stakeholders.
• A&P / marketing budget management experience, including estimates, spend tracking and reconciliation.

Responsibilities

• Partner with the Brand Development & Strategy Director on brand strategy, creative direction and integrated campaign development.
• Lead client and creative briefs, translating brand and business objectives into clear strategic direction.
• Turn consumer, cultural and commercial insights into relevant creative ideas and actionable brand solutions.
• Own projects from brief to delivery, managing workflows, timelines, budgets, deliverables and milestones.
• Collaborate across creative, strategy, digital, social, experiential, production and trade teams to deliver integrated brand experiences.
• Build strong client relationships, provide strategic recommendations and lead day‑to‑day communication, WIPs and project updates.
• Manage A&P and project budgets, including estimates, spend tracking, reconciliation and reporting.
• Work with internal teams and external partners across experiential, POS, packaging, trade and digital to ensure consistency from strategy through execution.
• Contribute to 92 Proof's brand and social presence, including community management and wider agency marketing activity.

Skills

Brand strategy

Campaign development

Stakeholder management

Experiential marketing

Budget management

Client relationships

Education

Bachelor's degree in Marketing

Job description

Shape brands. Lead integrated campaigns. Bring ideas to life.

92 Proof is seeking an experienced Brand Development Manager to join our Pyrmont team. Working closely with the Brand Development & Strategy Director, you will help shape brand strategy, creative direction and integrated campaigns across experiential, BTL and TTL activity for consumer brands, with a strong focus on the alcoholic beverage sector. This is a hands‑on strategic and client‑facing role for a commercially minded marketer who can turn consumer, cultural and commercial insight into compelling ideas - and then manage the detail required to deliver them.

Key responsibilities

• Partner with the Brand Development & Strategy Director on brand strategy, creative direction and integrated campaign development.
• Lead client and creative briefs, translating brand and business objectives into clear strategic direction.
• Turn consumer, cultural and commercial insights into relevant creative ideas and actionable brand solutions.
• Own projects from brief to delivery, managing workflows, timelines, budgets, deliverables and milestones.
• Collaborate across creative, strategy, digital, social, experiential, production and trade teams to deliver integrated brand experiences.
• Build strong client relationships, provide strategic recommendations and lead day‑to‑day communication, WIPs and project updates.
• Manage A&P and project budgets, including estimates, spend tracking, reconciliation and reporting.
• Work with internal teams and external partners across experiential, POS, packaging, trade and digital to ensure consistency from strategy through execution.
• Contribute to 92 Proof's brand and social presence, including community management and wider agency marketing activity.

You combine strategic thinking with strong execution. You understand how global consumer brands operate, are confident with clients and senior stakeholders, and can balance creativity, commercial objectives, budgets and delivery across multiple projects in a fast‑moving agency environment.

About you

• Minimum Bachelor's degree in Marketing or a similar relevant discipline.
• Industry-recognised accreditation relating to beer, wine or spirits production and product knowledge, equivalent to WSET Level 1 or higher.
• Minimum five years' relevant professional experience within the global alcoholic beverage industry, spanning both brand and agency environments.
• Brand strategy and brand management experience, including positioning and integrated marketing planning.
• TTL campaign development experience from strategy and creative concept through to execution across multiple consumer touchpoints.
• Experiential marketing experience, including consumer experiences, activations and events.
• Strong FMCG and brand marketing knowledge, including consumer brands, category dynamics and commercially focused marketing.
• Creative and strategic development capability - translating business challenges, consumer insights and cultural trends into campaign ideas and brand solutions.
• Strong project and stakeholder management across clients, internal teams, agencies, suppliers and global stakeholders.
• A&P / marketing budget management experience, including estimates, spend tracking and reconciliation.

About us

92 Proof is a specialist marketing team working across strategy, creative and brand experience, with exposure to globally recognised consumer brands and a diverse mix of integrated projects.

92 Proof is an equal opportunity employer. We welcome applications from suitably qualified candidates who meet the skills and experience requirements of the position.