Brand & Campaign Lead - Hotels Growth

Evergreen Garden Care; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Dining & stays 50%

Movie tickets discounts

Seasonal perks

Career growth

Parental leave

Job summary

EVT Hotels and Resorts is seeking a Brand Manager to own brand strategy and deliver campaigns that drive commercial growth for allocated brands within our portfolio. You will lead a Content Marketing Executive and collaborate with the Head of Marketing to turn ideas into measurable results across digital and physical channels.

You will guide local hotel marketing teams, manage partnerships, optimise customer journeys with data insights and help evolve loyalty programs.

Qualifications

• A tertiary qualification in a relevant discipline with at least 5 years' experience in brand and partnerships.
• Proven track record turning brand and marketing strategy into measurable commercial outcomes.
• Experience delivering integrated campaigns across multiple channels.
• Strong understanding of digital marketing, website management, and customer discovery online.
• Experience developing new products or services; data-driven decision making.

Responsibilities

• Co-creating and delivering brand strategy, planning and campaigns for allocated brands; drive performance across channels.
• Work with hotel teams to ensure a consistent brand experience at all touchpoints.
• Lead brand initiatives such as openings, refurbishments and repositioning projects.
• Build brand partnerships aligned with values and growth targets.
• Guide local marketing teams on area marketing and standalone sites for hotels and F&B outlets.
• Manage customer brand experience across websites, apps and social media; refine journeys using data.
• Support loyalty strategy with a customer-first approach.
• Optimise website content and brand visibility with SEO and AI-powered search.
• Develop gifting products and commercialise brand and marketing services.
• Partner with Group Communications on storytelling across owned, earned, paid and internal channels.
• Contribute to monthly marketing performance reporting and derive insights to optimise results.
• Lead and develop the marketing team.

Skills

Brand strategy

Campaign delivery

Content marketing

Brand partnerships

Digital marketing

SEO

Data insights

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

SEO tools

Analytics tools

Job description

EVT Hotels and Resorts is seeking a Brand Manager to own brand strategy and deliver campaigns that drive commercial growth for allocated brands within our portfolio. You will lead a Content Marketing Executive and collaborate with the Head of Marketing to turn ideas into measurable results across digital and physical channels.

You will guide local hotel marketing teams, manage partnerships, optimise customer journeys with data insights and help evolve loyalty programs.