Senior Brand Manager

Evergreen Garden Care; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Dining & stays 50%

Movie tickets discounts

Seasonal perks

Career growth

Parental leave

Job summary

EVT Hotels and Resorts is seeking a Brand Manager to own brand strategy and deliver campaigns that drive commercial growth for allocated brands within our portfolio. You will lead a Content Marketing Executive and collaborate with the Head of Marketing to turn ideas into measurable results across digital and physical channels.

You will guide local hotel marketing teams, manage partnerships, optimise customer journeys with data insights and help evolve loyalty programs.

Qualifications

• A tertiary qualification in a relevant discipline with at least 5 years' experience in brand and partnerships.
• Proven track record turning brand and marketing strategy into measurable commercial outcomes.
• Experience delivering integrated campaigns across multiple channels.
• Strong understanding of digital marketing, website management, and customer discovery online.
• Experience developing new products or services; data-driven decision making.

Responsibilities

• Co-creating and delivering brand strategy, planning and campaigns for allocated brands; drive performance across channels.
• Work with hotel teams to ensure a consistent brand experience at all touchpoints.
• Lead brand initiatives such as openings, refurbishments and repositioning projects.
• Build brand partnerships aligned with values and growth targets.
• Guide local marketing teams on area marketing and standalone sites for hotels and F&B outlets.
• Manage customer brand experience across websites, apps and social media; refine journeys using data.
• Support loyalty strategy with a customer-first approach.
• Optimise website content and brand visibility with SEO and AI-powered search.
• Develop gifting products and commercialise brand and marketing services.
• Partner with Group Communications on storytelling across owned, earned, paid and internal channels.
• Contribute to monthly marketing performance reporting and derive insights to optimise results.
• Lead and develop the marketing team.

Skills

Brand strategy

Campaign delivery

Content marketing

Brand partnerships

Digital marketing

SEO

Data insights

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

SEO tools

Analytics tools

Job description

Brand Manager, EVT Hotels and Resorts

The role

Shape how our hotel brands show up for guests. As Brand Manager, you'll own the brand strategy and campaign delivery for your allocated brands within the EVT Hotels and Resorts portfolio, working with the Head of Marketing to turn brand ideas into real commercial growth. You'll also lead a Content Marketing Executive and help bring our internal communications to life for the brands you look after.

What you'll be doing

• Co-creating and delivering brand strategy, planning and campaigns for your allocated brands, driving performance across accommodation, food and beverage, conferences and events, and loyalty
• Working with hotel teams to deliver a consistent brand experience across every customer touchpoint, from digital and physical to emerging channels
• Leading brand initiatives such as hotel openings, refurbishments and repositioning projects
• Building brand partnerships that align with our values and growth targets
• Guiding hotel-based marketing teams on local area marketing, including the rollout of standalone websites for independent hotels and F&B outlets
• Managing the customer brand experience across websites, app, social media and new digital platforms, and evolving customer journeys using data and insights
• Supporting the EVT Stays loyalty strategy with a customer‑first approach
• Optimising website content and brand visibility through SEO and emerging AI‑powered search, keeping customer‑facing information accurate and consistent
• Developing gifting products and helping commercialise our brand and marketing services
• Partnering with Group Communications on brand storytelling across owned, earned, paid and internal channels
• Contributing to monthly marketing performance reporting and using insights to optimise results
• Leading and developing your team

What you'll bring

• A tertiary qualification in a relevant discipline and at least 5 years' experience in brand and partnerships
• A track record of turning brand and marketing strategy into measurable commercial outcomes
• Experience managing integrated campaigns across a variety of channels, both proactively and reactively
• A good understanding of digital marketing, website management, customer experience and how customers discover brands online
• Experience developing and delivering new products or services
• Strong analytical and commercial skills, with the ability to use customer, market and performance insights to make decisions
• Excellent project management skills, with the ability to juggle competing priorities in a fast‑paced environment
• Excellent written and verbal communication, and the ability to build relationships and influence a wide range of stakeholders
• A creative mindset, a sharp eye for detail and a proactive approach to spotting opportunities

Perks from day one

As part of EVT, you unlock Elevate Perks from your first day. Parity for all levels, no ivory towers.

• 50% off dining and stays across EVT hotels: QT, Rydges, Atura, LyLo and more
• $2 movie tickets plus discounts on Gold Class, Moonlight Cinema and Candy Bar
• Seasonal perks at Thredbo
• Rapid career growth across our hotel and entertainment network
• Paid parental leave, community and volunteering opportunities